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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

Posted by: Poplar
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Inspiration

Here's to you, women in the COVID-hit creative industry

“Thud is the dry blow, from my temples to my toes. The air escaped my lungs and I am overcome by a deafening silence. It is over. Finally.” What is behind a layoff? This pandemic, among other issues, has demonstrated our unpreparedness....

Posted by: Paola Figueroa
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Industry

Preparing for the Post-COVID Jobs Market

“This too shall pass” is a popular saying derived from ancient Persia that reflects rather elegantly and succinctly on the ephemerality of the human condition. It’s a mantra that many of us have undoubtedly been muttering under our collective...

Posted by: Benjamin Hiorns
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Leaders

Billy Faithfull on why COVID-19 has actually brought us together

We are physically distant, but emotionally closer. It's no secret that the lockdown and the COVID crisis have had a huge impact on agency work. Some agencies have struggled more than others, but we know that the lockdown was quite a heavy and...

Posted by: Creativepool Editorial
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Leaders

Emma Sexton on running your business in COVID times

Who would have thought, one year ago, that success in 2020 would be measured by the capacity to survive a pandemic? We know Emma Sexton as the CEO and founder of creative agency MYWW, founder of the Inside Out Awards, creative expert in residence at...

Posted by: Creativepool Editorial
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Workshop

Finding your way into the design industry during the COVID crisis

Finding a job - particularly your first, permanent one in your desired field - is an intimidating task at the best of times, especially for aspiring design graduates in an already competitive job market. And now, the economic effect of the pandemic...

Posted by: Jess Patel
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Leaders

Life post-COVID might be worse than we expect

Well that was quick, wasn’t it? A few months stuck at home, non-stop doomscast for a couple of weeks, then at some point the industry got used to it (or got bored enough) and started to cope, one way or another. We’ve heard of both...

Posted by: Antonino Lupo
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Features

Inertia had stifled creative innovation, COVID-19 has accelerated it

The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...

Posted by: Creativepool Editorial
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
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Features

Experience Will Drive the New Normal Post-COVID-19

With all the stress over COVID-19, my daughter and I had a conversation last night regarding what the world will look like when things go “back to normal.” The bigger question being what the "new normal” will look like. What...

Posted by: David Shulman
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Leaders

Five Essential COVID-19 Adaptive Marcom Tips, Week of 27 April

Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...

Posted by: The Darnell Works Agency
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

Posted by: Creativepool Editorial
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Leaders

Melissa Ditson on creating your own role models

"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...

Posted by: Creativepool Editorial
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Inspiration

The long-standing passion of Peter Lourenco

Peter has been hit by COVID. He has been hit like many, being made redundant in this current climate and now forced to look for new opportunities. Luckily, his passion will never fade. Peter's love for graphic design was born when he explored the...

Posted by: Creativepool Editorial
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Industry

Conversational ads can unlock the measurable value of creative 

When I first started working in digital advertising 13 years ago and media was still bought over the phone, my manager shared an anecdote with me. It was late in the day at their agency and the team were waiting to receive the creative to go live...

Posted by: Creativepool Editorial
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Features

Is it a bird? Is it a plane?... Or is it a talking recyclable carton?

Is it a bird? Is it a plane? Or is it a creative use of animation, with a serious message behind it? The innovative, animated series ‘The Carton Campaigners’ has hit the mark when it comes to explaining why sustainable packaging is key to...

Posted by: Creativepool Editorial
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Features

Rishi Sunak Strikes Again

If there is one MP that has arguably benefitted from the COVID-19 pandemic (at least as far as political capital is concerned), it’s Rishi Sunak. This is a man who, at the start of the year, was only really known to those of us that watch...

Posted by: Benjamin Hiorns
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Industry

Talking pen, paper and torment with Severn Agency

Severn describes itself as something more than a simple design consultancy, they see themselves as a “multi-disciplinary studio” that sees great design as much more than decoration. With each new job they set out to understand their...

Posted by: Creativepool Editorial
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Leaders

Dare to be different

Is our desire to be different in freefall? And could Covid be the unexpected cure? The dilemma of originality in advertising has been keeping the industry awake for many-a nights, and the issue never seems to untangle itself. As time passes, things...

Posted by: Creativepool Editorial
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Workshop

A year into my first design role

Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...

Posted by: Jess Patel
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Workshop

How to boost your chance of employment in the current events industry

September 2020 marks two important dates in the mustard calendar - my 25th birthday and, slightly less importantly, the end of our financial year. Naturally, that makes this a good time for us to reflect on the year that has passed. From September...

Posted by: mustard xp
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Inspiration

The endless curiosity of Birger Linke

DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity. Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...

Posted by: Creativepool Editorial
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Workshop

Augmented Pride with AMV BBDO and GSN

What to do when a global pandemic risks to wipe out all the Pride celebrations (and, indeed, it almost does)? You ask for help to one of the best inventions of the decade: AR filters. Artists in the LGBTQ+ community and beyond have been using AR...

Posted by: Creativepool Editorial
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Leaders

Jake Barrow on greatness from small beginnings

COVID-19 has pulled everybody's focus out of balance. But the drive of Jake Barrow is unfaltering, which shows how great of a leader he is to his team. 'Sic parvis magna,' as it appeared in a popular video game series. Jake was born in a small...

Posted by: Creativepool Editorial
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Inspiration

New stories needed for a new normal

Our societies are built on stories. These stories - of our past, present and future - shape how we think. In turn, the images we see, and the stories they convey to us, shape how we view the world around us. Faced with the new realities of COVID-19,...

Posted by: Si Crowhurst
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Features

The industry’s mental health is in bad shape, but there's hope

With the COVID-19 outbreak showing no signs of giving up, more and more professionals in the creative industry have been struggling with mental health, with 67% of people feeling now more anxious than ever, according to Anxiety UK. The mental health...

Posted by: Antonino Lupo
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Inspiration

The little big joys of Benedict Bannister

It's hard to meet people who find pleasure in little things, nowadays. Freelance film and motion director Benedict Bannister is one of those. Benedict enjoys gardening, exercising, and most of all, he loves taking inspiration from his children for...

Posted by: Creativepool Editorial
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Leaders

Patola Figueroa on being a woman in the creative industry

There are plenty of words we could write about Isobar Mexico VP, Patola Figueroa. There is plenty of time we could spend trying to capture her essence, her strength, her attitude to leadership and all of her personal backstory. But in truth, there...

Posted by: Creativepool Editorial

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