Displaying 541 - 576 of 1002 results
One of digital advertising's most respected minds has recently been poached by M&C Saatchi Sydney for a newly created role. Ben Cooper makes the move from The Monkeys (formerly 'Three Drunk Monkeys') to undertake the role of 'Group Innovation...
Posted by: Benjamin Hiorns
Digital advertising agencies Moxie and Engauge Marketing LLC announced yesterday that they intend to unite their brands under the 'Moxie' name, forming a fully integrated advertising and digital company in the process. Engauge became part of the...
Posted by: Benjamin Hiorns
@Summerbreak is the real-time reality show with a difference; the entirety of the show's content is shared through social media, meaning that the stars experiences are shared the same way they are 'in real life'; through real-time Twitter, YouTube,...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
Right now, the SXSW music festival is in full flow in Austin Texas. What's more, I believe Creativepool's glorious leader Mike Tomes is there, doing his funky thing. Anyway, following the event on Twitter, I noticed someone reporting a bearded fellow...
Posted by: Magnus Shaw
Santander recently launched their largest scale campaign to date. The 'Simple, Personal, Fair' campaign marks a notable change in the bank, as it positions itself as a more direct and less convoluted alternative to its closest rivals. The campaign...
Posted by: Benjamin Hiorns
After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday...
Posted by: Benjamin Hiorns
‘Have you ever noticed how, in Hollywood movies, all the villains are played by Brits?’ asks a dinner-jacketed Sir Ben Kingsley in the commercial for the new Jaguar F-Type Coupe. Entitled ‘Rendezvous’ and aired at the Super...
Posted by: Ashley Morrison
The Digital Arts Network (DAN) at TBWA announced recently that they will be expanding their global branded capability from 18 to 23 offices and will be also adding 200 employees to their ranks, brining their global total up to 900 digital...
Posted by: Benjamin Hiorns
Global advertising agency JWT will this year be celebrating a landmark anniversary. 150 years ago on the 5th of December 1864, William James Carlton opened 'Carlton & Smith' as a newspaper space brokerage. 14 years later, James Walter Thompson (the...
Posted by: Benjamin Hiorns
It would appear the Publicis Groupe's digital spending spree is continuing apace as news breaks of their recent acquisition of the Dallas, Texas based Hawkeye, a digital marketing services agency that specialises in data analytics, digital strategy,...
Posted by: Benjamin Hiorns
There were 800 top advertising bods in attendance at the sell-out Axis Awards show last night, which is one of the industry's top creative award shows and the top creative award show in New Zealand. The show is organised by the Communication Agencies...
Posted by: Benjamin Hiorns
Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...
Posted by: Magnus Shaw
Award winning Argentinean creative mastermind Pablo Del Sampo has just been appointed the worldwide creative director for global advertising agency network; Saatchi & Saatchi. The position had been vacant for 6 years previously, when Bob Isherwood...
Posted by: Benjamin Hiorns
London-based creative advertising agency Bartle Bogie Hegarty have recently unveiled a beautiful new televised advertisement for Dulux, the UK's most popular purveyors of quality paints. BBH have been working with Dulux for almost 3 years now, after...
Posted by: Benjamin Hiorns
Leading advertising agency JTW London has recently been named as the agency responsible for all digital business (marketing, social media and more) for confectionary brand Rowntree's. The partnership will commence in earnest this coming spring. The...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Coca-Cola has teamed up with global McCann Erickson World Group advertising agency and esteemed director Anurag Kashyap to launch a new campaign in India that seeks to give a refreshing twist to the brand image in the region. The 'Choti ho ya badi,...
Posted by: Benjamin Hiorns
On the whole, we don't tend to turn to The Sun for medical advice. Insensitive headlines about torpedoed foreign ships and prurient trivia about the borderline famous - yes, absolutely. But practical guidance on cancer prevention? Not quite so...
Posted by: Magnus Shaw
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
Contrary to popular urban myth, I am not a member of the Apostrophe Protection Society. Yes, I did write a blog about Waterstone’s and the decision from their powers that be to get rid of the apostrophe in 2012. My blog did, incidentally,...
Posted by: Ashley Morrison
With our growing decency on smart phones to check everything from our emails and breaking news to the progress we're making with our exercise routines, it seems almost natural that we should also be using our smart phones to check in on our loved...
Posted by: Benjamin Hiorns
The cheerful, hirsute face of the frozen food kingpins brand since 1967 has been relegated to a 'bit-part' in his namesake's reported £16 million revamp of their world famous fish finger brand. The captain is to be replaced by a young family, in...
Posted by: Benjamin Hiorns
Smartify Inc, the creators of the revolutionary digital marketing analytics platform that shares its name, revealed yesterday that they were to be program sponsors at eTail West, the leading online retail conference for marketing and e-commerce...
Posted by: Benjamin Hiorns
Mobile advertising specialists Millennial Media were recently hired by outdoor clothing and equipment retailers The North Face to help them shift their marketing campaigns away from traditional channels and focus on a more digital approach, focusing...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
Maxus Partnerships have recently announced a new campaign, known as 'Curry Inspiration' for the Indian food brand Patak's. The brand (which is owned by Associated british Foods), will launch a six figure campaign, running across TV, print, digital,...
Posted by: Benjamin Hiorns
Yesterday, Lipton (one of the most popular tea brands in the world by a country mile) revealed the launch plans for its global “Be More Tea” campaign, a campaign created and produced by the London based 'adam&eveDDB'. The campaign aims to...
Posted by: Benjamin Hiorns
Ogilvy & Mather Worldwide have significant cause for celebration as they were recently names the global creative agency for legendary luxury jewellery retailer 'Tiffany & Co.' after a search the brand has been undertaking since last October. Ogilvy &...
Posted by: Benjamin Hiorns
Continuing on a recent acquisition trail which has seen the multinational advertising and PR company acquiring 'Synergize' (which is now part of 'Saatchi & Saatchi') and 'AML' (now part of 'ZenithOptimedia'), Publicis Groupe has further boosted its...
Posted by: Benjamin Hiorns
Do you remember Cait Reilly? She was the graduate who brought a legal case against the government after she was forced to abandon her voluntary work with a museum, and replace it with unpaid 'work experience' at Poundland. Both situations allowed her...
Posted by: Magnus Shaw
Working in partnership with the Ad Council, Maddie's Fund and The Humane Society of the United States, the Chicago branch of global advertising agency network Draftfcb, have recently unveiled a new campaign promoting pet adoption. The pro-bono...
Posted by: Benjamin Hiorns
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
In a bold move earlier today that they feel will lead to significant increases in digital marketing solutions space in India, the 'DDB Mundra' group announced today that it had acquired the digital marketing firm '22feet'. The firm is renowned in the...
Posted by: Benjamin Hiorns
Earlier today it was announced that Intuit QuickBooks were the deserved winners of the inaugural 'Tech Marketing 360 Campaign of the Year' award. The event is the only one of its kind, dedicating its honours specifically to technology marketers. It...
Posted by: Benjamin Hiorns