Displaying 289 - 324 of 9121 results
Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...
Posted by: Benjamin Hiorns
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
Back Market, the marketplace for refurbished devices and appliances, took over Apple stores across Europe last month to encourage shopper to choose an alternative and more sustainable way to consume technology. This Earth Day, to highlight that...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
We’re approaching the tail end of sustainability month and while we have touched on everything from the most sustainable careers to how to avoid greenwashing, one area we have yet to fully explore is how to actually do sustainable marketing...
Posted by: Benjamin Hiorns
With the war in Ukraine now well into its second month and news of fresh atrocities filtering through every day, it’s clear that the actions taken by Western governments and brands have done little to deter Russia. Originally designed to be...
Posted by: Creativepool Editorial
Some 28% of consumers stop purchasing certain brands or products for ethical or sustainability-related concerns. To help that sink in, it’s nearly 1 in 3 consumers, and definitely more than a quarter. These findings by Deloitte shook the agency...
Posted by: Creativepool Editorial
Earth Day 2022 is this week, and as we all slowly return to the usual routine of our normal lives, it's undeniable we have been forever changed by a global pandemic to think about the world on a much larger scale. Talk to any creative professional...
Posted by: Creativepool Editorial
Forever Beta is pushing for the Government’s recent Online Advertising Programme consultation to go further to protect children from being tricked into sharing their data online, particularly in the case of ‘Cookies’. To highlight...
Posted by: Creativepool Editorial
Scottish train company Caledonian Sleeper recently launched its new brand positioning ‘Wake Up To A Unique Way’, a follow-up to the successful 2019 “Dream Big” campaign. The aim, as ever, is to drive traffic to the...
Posted by: Creativepool Editorial
In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...
Posted by: Creativepool Editorial
Personalisation and privacy are two of the biggest buzzwords in conversations around customer experience right now. Personalisation allows brands to deliver differentiated and more meaningful experiences, but growing concerns over data privacy have...
Posted by: Creativepool Editorial
In its first work from Lucky Generals, car selling service carwow aims to “fill the lives of car owners with massive moments of WOW” (delivered by a huge inflatable “WOW”) as they see how much they can sell their car for....
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
The current media landscape has permanently changed because of the pandemic. People are shopping, consuming, listening and conversing differently. Interactions online are more important than ever and play a key role in how we make sense of the world....
Posted by: Creativepool Editorial
It’s not something we like to talk about in so-called ‘polite society’ but most women masturbate at least once a week. To celebrate rather than tut over these findings, the award-winning visual design and innovation studio Morrama...
Posted by: Creativepool Editorial
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
Choosing the right colour for your brand is paramount. When it comes to choosing the colours to feature in your business’s logo, aesthetics are important. However, there are also subconscious ways that colours can make the consumer think, feel...
Posted by: Creativepool Editorial
COVID-19 triggered what some economists have labelled as Schumpeterian creative destruction - a process of economic innovation that, with the demise of old structures, has facilitated the birth of new ones. This process was conceived under a new...
Posted by: Creativepool Editorial
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool Editorial
The latest saucy campaign for Heinz pokes fun at the brand for launching a new range of pasta sauces in the UK, 150 years after they first entered the market. The campaign, devised by Wunderman Thompson Spain, launched with a full-page ad in The...
Posted by: Creativepool Editorial
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Fernando Amaral, VP of Marketing at Landbot and host of the Ungated Marketing Podcast, tackles how we are shifting to a moment-based marketing approach with the bi-directional experience, building the next generation of marketing. Fernando is a...
Posted by: Creativepool Editorial
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
Anderson Silva is a lot of things - a 3D artist, a ‘motion designer’, a teacher and a dedicated coffee enthusiast. He’s also a man with an incredibly diverse portfolio of work. That’s why we’re shining the...
Posted by: Creativepool Editorial
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
Playing the long game is a concept that might be unfamiliar to ‘old-school’ marketers that were more bothered about getting results ASAP than building a long-lasting brand. But the consumers of 2022 have longer memories than their...
Posted by: Benjamin Hiorns
Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...
Posted by: Creativepool Editorial
Television has evolved quite substantially in recent years perhaps by necessity rather than by choice. The prevalence of the online space has meant the ‘old ways’ of television advertising simply don’t make sense anymore. This is...
Posted by: Creativepool Editorial
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
James Keane is a man with some serious acumen in the world of advertising. With a background working for top flight agencies like J Walter Thomson and The & Partnership (CHI) as well as digital shops like Skive and design studios like Stylorouge, his...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
The Influencer Marketing Hub defines an influencer as ‘a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience’ on social...
Posted by: Creativepool Editorial
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial