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Features

Global creative calendar: March 2024

Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...

Posted by: The Darnell Works Agency
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Leaders

Making a creative leap with Lauren Maynard #GettingToKnow

FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Nataly Kelly, CMO of Zappi

Tell us a bit about your role! Is there a “typical” day? I’m based in Boston, and I generally start my workday rather early, by checking in with our Zappi teams in Europe. We begin each day with a daily virtual stand-up in our...

Posted by: Creativepool Editorial
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Workshop

Exploring unique digital opportunities with Else #CompanySpotlight

For today’s Company Spotlight, we’re talking to Dave Dunlop, Partner and Chief Design Officer at Else, an award-winning strategic design consultancy that helps businesses create innovative and effective products and services. How was...

Posted by: Creativepool Editorial
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Features

The most creative campaigns of 2023 #YearInReview

2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on UX/UI Designer & Art Director Emilio Cid

How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...

Posted by: Creativepool Editorial
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Features

Global creative calendar: November 2023

A commitment to lifelong learning promises many prolific returns. Expanding knowledge allows us to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation enhances professional...

Posted by: The Darnell Works Agency
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Inspiration

Cooking up tasty noises with The Soundery | #CompanySpotlight

This week we spoke to Luke Brown, Composer & Sound Designer at The Soundery, a music and sound design studio that specialises in cooking up "tasty noises for visual media." How was your company born and where are you based? The Soundery is a duo,...

Posted by: Creativepool Editorial
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Inspiration

AboundStudio reshapes brand experience for Vabel | #BehindTheBrand

Vabel, the property brand committed to elevating the standard of London living, partnered with strategic design agency AboundStudio to translate their personality, unique approach and ethos into a compelling narrative and distinctive design language...

Posted by: Creativepool Editorial
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Features

Global creative calendar: September 2023

Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...

Posted by: The Darnell Works Agency
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Inspiration

#Company Spotlight on social specialists We Are Social Studios

This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on CHK Design head honcho Christian Küsters

How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...

Posted by: Creativepool Editorial
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Features

World Cup 26 branding: Own goal or top bins?

With design critique, especially within the passionate world of sports, it’s easy to jump in two footed to disparage any new identity. However, the North American World Cup 2026 logo has the potential to become as memorable as Mexico 1968 or...

Posted by: Creativepool Editorial
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Industry

Staying up way past midnight with TwelveA.M. | #CompanySpotlight

For this week’s spotlight, we spoke to OJ Deady, Co-founder and Managing Partner at TwelveAM, a premium content production agency connecting brands and audiences through immersive, high-quality content that gets to the heart of modern culture...

Posted by: Creativepool Editorial
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Inspiration

The agency of tomorrow focusing on the youth of today | #CompanySpotlight

We Are Futures is a brand and social impact agency, which specialises in the youth markets of tomorrow. They analyse how young people think, react, talk and behave, and help businesses connect with young people and their families. This week, we...

Posted by: Creativepool Editorial
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Industry

Sinking our teeth into The Croc | #CompanySpotlight

How was your company born and where are you based? Back in the early 90’s the talented and ambitious copywriting and creative duo of Adam Wooff and Chris Tongeman decided to leave publishing and make the entrepreneurial leap into agency...

Posted by: Creativepool Editorial
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Inspiration

These hotels are true works of art | #BehindTheBrand

art’otel has revealed its vibrant new brand identity on the opening of the first London location at Battersea Power Station. Partnering with brand experience design agency Household, it is taking the brand on to the next chapter through a new...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Shradha Bhatia, Strategy Director at Wolff Olins

Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...

Posted by: Creativepool Editorial
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Inspiration

Transforming Pentawards into a creative canvas for change | #BehindTheBrand

In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2023

Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...

Posted by: The Darnell Works Agency
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Inspiration

#CompanySpotlight on Solarflare Studio

Solarflare Studio is an award-winning creative technology studio on a mission to "hack the human experience" and connect people through innovative solutions & imaginative experiences. ​They work with global agencies and brands to create...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on freelance graphic designer Matt Powell

How did you get into the industry? Soon after finishing college I was lucky enough to be hired by one of the most successful UK ad agencies outside London. They had a great list of clients including Jaguar Land Rover and Hyundai. I worked alongside...

Posted by: Creativepool Editorial
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Workshop

Taking crowd-sourced answers to the Yext level | #CompanySpotlight

Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting 2D animators on Creativepool

Sometimes, the world needs to be seen in two dimensions to underline just how absurd and surprisingly simple everything really is at its core. This is particularly true in today’s perpetual clown world existence. So, this week we thought...

Posted by: Creativepool Editorial
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Workshop

Top 10 most exciting motion graphics designers on Creativepool

Motion graphics design, also known as just motion design or "MoGraph" if you’re of a certain persuasion, can be considered a major growth area of graphic design. Improvements in technology and software combined with a massive increase in the...

Posted by: Creativepool Editorial
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Features

John Lewis Christmas ad 2022: An unconventional winner | #HolidayMonth

The John Lewis Christmas ad has become something of a national institution but there is also the pervasive sense that it might all have been getting a little predictable. Take a sparse, downcast cover of a classic song, add a cuddly mascot, mix in a...

Posted by: Creativepool Editorial
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Inspiration

The sports photographer that shoots from the heart | #MemberSpotlight

Karen Yeomans is an award-winning freelance photographer on a mission to help women be seen and support the rise of women’s sport. Based in North London, her clients include major names in the sporting sphere like Red Bull, Invictus and...

Posted by: Creativepool Editorial
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Industry

The Tokyo agency that took on the world and won | #CompanySpotlight

Global design-driven creative agency monopo is an independent creative agency born in Tokyo, with offices in London, New York and Saigon that helps brands be their most inspiring selves. Their goal is to inject personality into digital design and...

Posted by: Creativepool Editorial
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Inspiration

Sabrina Dridje on keeping our Tellys in tune | #GettingToKnow

The week, we’re getting to know Sabrina Dridje, Executive Director of The Telly Awards, the world’s largest award honouring excellence in video. Sabrina is a leading voice that infuses a bold spirit of change into an ever-evolving...

Posted by: Creativepool Editorial

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