ad: Save 39% on Creative Cloud!

Displaying 1 - 36 of 191 results

*

Leaders

How Dynamic Advertising can help fight ad fatigue

Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...

Posted by: Creativepool Editorial
*

Leaders

Ads of the Week

adam&eveDDB - #DontFuckMyFuture #DontFuckMyFuture - Keira Knightley We're all probably suffering from Brexit fatigue right now, but that doesn't make it any less important. On that note, adam&eveDDB have created a series of provocative new films...

Posted by: Benjamin Hiorns
*

Inspiration

What is the metaverse and why should brands take it seriously?

For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...

Posted by: Imagination
*

Leaders

Living for the thrill - With Territory Studio | #GettingToKnow

No business is invincible. When Covid hit the industry, Ryan Hall from Territory Studio saw businesses big and small crumble under the weight of a scary societal crisis - but it was also a chance to reconnect with the industry's inner self, to find...

Posted by: Creativepool Editorial
*

Features

Do You Really Know Where Your Audiences Are?

Is effective TV advertising a thing of the past? Audiences are fragmenting, viewers are spending time across a range of linear and digital devices, and brands are struggling to follow their consumers across the ever-growing multitude of...

Posted by: TVSquared
*

Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

Posted by: Creativepool Editorial
*

Features

How Covid killed and then gave hope to retail brands

It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...

Posted by: Antonino Lupo
*

Features

Facebook’s business model is in danger

Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...

Posted by: Antonino Lupo
*

Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
*

Features

Rishi Sunak Strikes Again

If there is one MP that has arguably benefitted from the COVID-19 pandemic (at least as far as political capital is concerned), it’s Rishi Sunak. This is a man who, at the start of the year, was only really known to those of us that watch...

Posted by: Benjamin Hiorns
*

Inspiration

The future of customer interaction is with progressive web apps

You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...

Posted by: Creativepool Editorial
*

Leaders

Brands, it's time to address the UK's widening inequality gap

The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...

Posted by: Creativepool Editorial
*

Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
*

Inspiration

Phillip Powdrill's Love for Learning

Luck is an important factor at any given time in life. There is always a certain degree of planning ahead, but you would be surprised by the amount of sheer luck that is needed to actually break through. Now, you could argue that opportunities don't...

Posted by: Creativepool Editorial
*

Inspiration

The Creative Energy, Teamwork and Motivation of SMACK Agency

It is unusual to hear someone say that they always start working near the end of a deadline, because they are far more productive under pressure. Though one may think that this is the easiest way to mess up, SMACK agency and its co-founder Lubna...

Posted by: Creativepool Editorial
*

Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

Posted by: Posterscope
*

Features

Don't believe your Impostor Syndrome

We are creatives. We create, we imagine, we envision, we develop, we inspire. We also have a ton of problems, and most of them are because of our self-esteem. Too much, too little, it doesn't really matter - being creative is a life contract, as we...

Posted by: Antonino Lupo
*

Inspiration

Two minutes of noise for the NHS and the art of self-isolation

Last night at around 8pm, something quite spectacular happened: En masse, the UK took a few minutes out of its prolonged panic and self-isolated worry to take to their doorsteps and applaud the people who have emerged as the real MVPs in this time of...

Posted by: Benjamin Hiorns
*

Leaders

Who owns the future of sport?

When it comes to engaging the fans of the future, some sporting organisations and sponsors could be doing more. Imagination's Creative Strategist, Alex Beazley-Long, discusses below. A changing landscape In the past, sports organisations did not...

Posted by: Imagination
*

Features

Behind the Idea: The redemption of Gio Compario

GoCompare is a brand that has become synonymous with a certain character that has proven polarising (to say the least) amongst British TV viewers. When Wynne Evans first burst onto the scene towards the end of 2009 as Gio Compario, nobody could...

Posted by: Creativepool Editorial
*

Leaders

Behind the Idea: Unboxing freedom and individuality for Zalando

Fashion and lifestyle platform, Zalando, has launched a new campaign celebrating free thinkers and and self-expression through Grey London. Led by an ad starring well-known personalities Adwoa Aboah, Alice Hurel, Felicity Hayward, Rain Dove and...

Posted by: Creativepool Editorial
*

Leaders

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
*

Leaders

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

Posted by: ifour
*

Leaders

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
*

Industry

Half For Life at Connect London

Blutui has partnered with Creativepool to offer digital creatives their first three months free and 50% off for life on their accounts. We’re passionate about supporting the creative industry, that’s why we’ve developed the Blutui...

Posted by: Blutui

Back to Magazine

ad:
ad: Save 39% on Creative Cloud!