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Flippy the robotic burger flipper takes first shift
A robot named Flippy is now flipping burgers in the kitchen of a California fast food restaurant called CaliBurger. Flippy uses thermal imaging, as well as 3D and camera vision to sense when to...
Posted by: Creativepool Editorial
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M&C Saatchi
M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
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Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
Posted by: Creativepool Editorial
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The tree that reads minds
The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San...
Posted by: Creativepool Editorial
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Jones Knowles Ritchie - The Diana Award
Jones Knowles Ritchie (JKR) has rebranded The Diana Award, the youth charity set up in memory of the Princess of Wales. The Diana Award was established in 1999 following the death of Princess Diana and...
Posted by: Creativepool Editorial
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IKEA launches solar battery packs to rival Tesla's Powerwall
IKEA is expanding its solar panel offering with a battery-storage solution, which it claims could help homeowners cut their electricity bills by 70%. The Swedish furniture giant has been...
Posted by: Creativepool Editorial
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Sid Lee - Fuel
Fuel, the transport and logistics company partnered with Sid Lee to undertake a corporate rebranding initiative, a first for the company in their 13-year history. Unveiled in late March 2017, the new corporate identity not only...
Posted by: Creativepool Editorial
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The robots designed to annoy you
Swiss-Mexican designer Nicole Pérez has designed a series of misbehaving robots that aims to mimic the annoying aspects of intimate relationships. Made from thermoformed plastic coated with flocking fibre, the...
Posted by: Creativepool Editorial
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The Robot ordered to write lines as punishment for a crime not yet committed
A robotic arm writes repeated promises not to hurt humans in artist Filipe Vilas-Boas and architect Paul Coudamy's installation The Punishment. The piece was designed to...
Posted by: Creativepool Editorial
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The space suits to keep Mars travellers healthy
French designer Clément Balavoine has designed flight suits that can be precisely tailored to support the musculoskeletal system of SpaceX travellers. The microgravity environment of space means...
Posted by: Creativepool Editorial
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The scooter that aims to shift perceptions around ageing
PriestmanGoode has designed a scooter for older people, which aims to change perceptions around ageing and promote physical activity in later life. The Scooter for Life is a partly...
Posted by: Benjamin Hiorns
Leaders
DDB Hong Kong's app lets users craft jewellery with their heartbeat
DDB Group Hong Kong is turning heart rate data, a mainstay of fitness analytics apps, into an opportunity to create a personalised gift that is quite literally from the heart....
Posted by: Creativepool Editorial
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London Pokémon face deportation
Pokémon citizens of the UK faced deportation this week in a flyer campaign by creatives to raise awareness for immigrants' rights in the wake of the UK's vote to leave the European Union. The flyers, which...
Posted by: Benjamin Hiorns
Leaders
The Neuro virtual tailoring system looks to change the face of fashion forever
French designer Clement Balavoine has developed a workflow process to virtually design and tailor clothes using a total of three different software programmes. Called...
Posted by: Benjamin Hiorns
Leaders
McCann London - Shredded Wheat
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a...
Posted by: Benjamin Hiorns
Leaders
January: Charlie Hebdo cover unites millions against religious fascism
For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...
Posted by: Creativepool Editorial