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Leaders

Rebrand Roundup: Charity, Historic Bread, Rightmove & Carlsberg

Corke Wallis - Ambition School Leadership Corke Wallis has created a new brand name, logo and launch campaign for the education charity formed by the merger of Teaching Leaders and The Future Leaders Trust; Ambition School Leadership. The...

Posted by: Creativepool Editorial
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Leaders

Proximity London's Hope Locker revolutionises charity

An ingenious new device from Proximity London hopes to revolutionise charitable giving. The “Hope Locker” marries a video display to a coin operated changing room locker in a manner I'm actually surprised hasn't been done before, but then...

Posted by: Benjamin Hiorns
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Leaders

Donate to charity in your sleep with Surfify

A new campaign for the SurfAid charity organisation from BWM Dentsu encourages people to literally make a donation in their sleep. The organisation, which works hand-in-hand with the communities of Western Sumatra, Sumbawa and Sumba in the Mentawai...

Posted by: Creativepool Editorial
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Leaders

The Bump launches revolutionary new charity registry program

Multi-platform pregnancy and parenting brand, The Bump, recently announced the launch of a unique new Charity Registry Program, which will be integrated across all of its digital platforms, including their Bump Pregnancy and Bump Baby smartphone...

Posted by: Benjamin Hiorns
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Leaders

22 Group Revive Charity Website

22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...

Posted by: 22
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Features

How Brands choose Agencies

It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...

Posted by: Antonino Lupo
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Industry

How Fedrigoni led 19 artists against Covid-19 - #BehindTheIdea

Creativity can change the world. Every creative professional knows that, and you will hear that notion more and more this year, especially after a year as tumultuous as 2020. Knowing that, Fedrigoni set off to actually try and change the world for...

Posted by: Creativepool Editorial
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Industry

Inside Out Awards creating a new home for in-house creative teams

The Inside Out Awards are on a mission to inform, inspire and celebrate the next generation of trailblazing in-house creative team leaders across the UK. 2021 sees more opportunities for those working within an in-house creative team to hear from...

Posted by: Inside Out Awards™
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Workshop

7 Story Archetypes: using plot to build brands

At Southpaw we’re kind of obsessed with storytelling in the brand building process. Within storytelling’s golden trio of character, incident and plot, it’s plot that provides the vital framework to hang everything from. Enter the...

Posted by: Southpaw
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Features

The worst practices in LGBT+ marketing and advertising

Stereotypes, inconsistencies, hypocrisy - some campaigns have them all, others just a few. The LGBT+ community can’t afford the privilege to say they are loved everywhere they go, and it’s perfectly fine for brands and campaigns to try...

Posted by: Antonino Lupo
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Inspiration

Top 10 LGBT+ campaigns celebrating and championing diversity

On 24 May 1988, the United Kingdom introduced a nasty little clause, stating that a local authority “ shall not intentionally promote homosexuality or publish material with the intention of promoting homosexuality.” This was just 30 years...

Posted by: Antonino Lupo
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Industry

An Ark for the Children - #BehindTheIdea

There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...

Posted by: Creativepool Editorial
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Leaders

How can brands handle woke capitalism?

So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Inspiration

How Nigel Harniman makes the average look extraordinary - #MemberSpotlight

If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...

Posted by: Creativepool Editorial
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Inspiration

The Top 15 Most Inspiring Lockdown Campaigns

The best campaigns made during the COVID-19 outbreak No matter how crippling of a blow it receives, the creative industry will always be ready to stand back up and prove its resilience. Even earlier in the year, with the world preparing to shut...

Posted by: Antonino Lupo
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Inspiration

The endless curiosity of Birger Linke

DMG group creative director Birger Linke believes you can never run out of problems to solve. And that is the primest of fuels for creativity. Birger admits he would probably be a pilot if he hadn't chosen to follow his heart and dive into graphic...

Posted by: Creativepool Editorial
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Inspiration

The motion aptitude of Giuseppe Forestieri

Most of the creative professionals we speak with prefer going with the flow when working on a brief. Not Giuseppe Forestieri. Giuseppe is a freelance motion designer and has been one for almost 2 years, after half a decade working full time in...

Posted by: Creativepool Editorial
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Workshop

Typographic storytelling in the Gay Times campaign

"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...

Posted by: Creativepool Editorial
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Leaders

Ben Scoggins on finding your place

Corporate culture can make a huge difference in your career's success. For some people it can take a while to find the right fit when it comes to working at an agency. Managing director of Organic Ben Scoggins knows this first-hand, after moving...

Posted by: Creativepool Editorial
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial

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