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Industry

Annual 2021: who will see your work this year?

Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....

Posted by: Creativepool Editorial
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Industry

Annual 2020: who will see your work this year?

We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...

Posted by: Creativepool Editorial
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Leaders

adam&eveDDB shows what happens when you win the lottery

Anyone can win the lottery, but most people don’t believe they’re lucky enough to experience that life-changing moment. A new ad from creative agency adam&eveDDB visualises the ecstasy as winners try to put into words what they intend to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Hoot Comedy Tom Bazeley, (second from left) former CEO of M&C Saatchi, is rejoining the world of production and IP to become chief executive of Hoot Comedy, a comedy production company he helped set up five years ago. He will rejoin Hoot Comedy this...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

McCann HumanCare - Docusol How could I not begin this week's run of creative excellence with a spot involving a singing nappy? The online film, by McCann HumanCare, is part of children's constipation brand Docusol's “Make a Nappy Happy”...

Posted by: Benjamin Hiorns
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Industry

Tug Life: How digital media is driving real-life behaviour

Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving real-life behaviour From cultural...

Posted by: Tug
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Leaders

M&C Saatchi acquire majority stake in MCD Partners

M&C Saatchi Group, through LIDA (its CRM agency), this week announced the acquisition of a majority stake in MCD Partners, the digital customer experience agency. The offering, which will be led by MCD Partners Co-Founders Ian Magnani, John Caruso,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Wieden+Kennedy - Chrysler American-est As a big fan of both The West Wing and independence Day, I couldn't help but be drawn to the concept of this campaign by Wieden+Kennedy Portland for Chrysler and their parent company FCA Global. “Premium...

Posted by: Benjamin Hiorns
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Leaders

AMV casts Gogglebox stars for National Lottery campaign

Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...

Posted by: Benjamin Hiorns
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Leaders

Piers Morgan is terrible and he knows it

Now, I'm not saying it's ever a good thing to see more of Piers Morgan on television than is strictly necessary (less than not at all would be ideal), but for once I actually thing his smug, deflated David Cameron face has been put to good use. The...

Posted by: Benjamin Hiorns
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Leaders

The National Lottery to launch new rebrand by Wolff Olins

Yesterday, National Lottery owners Camelot announced a new brand identity for the lottery and its portfolio of scratch cards and instant win games by international brand consultant Wolff Olins, which puts a redesigned version the iconic...

Posted by: Creativepool Editorial
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Leaders

Mother claim 'Most Creative Radio Ad' for their Boots Christmas spot

The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...

Posted by: Benjamin Hiorns
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Leaders

Thanks to the new Lotto campaign, we all lose.

I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...

Posted by: Magnus Shaw

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