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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

Posted by: Creativepool Editorial
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Features

What Trump’s social media ban means for the future of the Internet

President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...

Posted by: Mary Keane Dawson
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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

Posted by: Antonino Lupo
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Industry

In Time Swept Ruins, All That Stands Are The Strong Foundations

You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...

Posted by: Rock Candy Media
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Leaders

Listening, Pivoting and Adapting with the Ogilvy Sydney CSO

When Ogilvy Australia CEO David Fox approached Toby Harrison, Toby was probably not expecting that he would soon become the one driving a substantial change in Ogilvy Australia's structure. Moving the company from compartments and silos to working...

Posted by: Creativepool Editorial
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Leaders

From Space Monkeys to ITV Creative with ECD Tony Pipes

Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Switching Off with a Creature and a test card

As a successful UK-based mattress brand, Eve Sleep certainly cares a lot about our sleeping habits and it's probably among the most indicated brands that can actually teach us something about how we sleep. To expose the dangers of bad sleeping...

Posted by: Creativepool Editorial
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Leaders

Freelancing through a Pandemic - With Content Strategist Nick Carson

Surely Nick Carson has seen quite a lot in his many years as a Content Strategist and Copywriter. But all of his freelance and creative experience couldn't possibly prepare him for what 2020 had in store - a global pandemic that put a halt to a...

Posted by: Creativepool Editorial
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inspiration

Best Art Directors of 2020

10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...

Posted by: Antonino Lupo
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Inspiration

Best Photographers of 2020

10 of the most promising and talented photographers this year. This year has been quite interesting for photographers, forced for the most part to remain stuck at home and without the usual inputs they could get from the outside world. In all...

Posted by: Antonino Lupo
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Inspiration

Best Advertising Campaigns of 2020

10 of the best marketing and advertising campaigns from 2020. A global pandemic wasn’t enough to stop the advertising industry. In fact, I dare argue this was one of the most poignant, engaging and compelling years for advertising ever. We...

Posted by: Antonino Lupo
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Industry

Behind the Idea: how AMV BBDO celebrates 'Xmess'

We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Santa has a message for the nation

If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how do you build an agency's identity?

Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...

Posted by: Creativepool Editorial
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Inspiration

Best animations of 2020

The top 7 animated campaigns this year. If anything, 2020 has been a wonderful year for animation. With all of us stuck at home for most of the year, animators have had quite some more time on their hands and this was not a weak year for the craft...

Posted by: Antonino Lupo
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Industry

Behind the Idea: Christmas is this "Very" Moment

We've seen so many Christmas ads that by now we are used to all the unboxing, red-dressed gift-bearers and poignant moments that we so deeply link to Christmas. That's why Very and Grey London wanted to do something different. Something focused on...

Posted by: Creativepool Editorial
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Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
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Leaders

Not a 9-to-6 job: How Chief Executive Nicolas Geahchan remains motivated

Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...

Posted by: Creativepool Editorial
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Workshop

Should you leave your job during the pandemic?

You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...

Posted by: Antonino Lupo
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Inspiration

The Flexibility of Freelancing

Some days ago we asked our community why they chose to become freelancers. The answers were quite interesting: the thrill of the unknown, the variety, the freedom, the flexibility. In truth, flexibility seems to be quite a common theme for seasoned...

Posted by: Creativepool Editorial
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Features

Being a creative woman in Covid times

To us men, sitting at a desk and sipping hot drinks from our favourite mug, this pandemic sure felt a bit strange. No more taking the Tube to go to work, no more spending huge chunks of our day to commute and so on. So much time saved. Most...

Posted by: Antonino Lupo
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Leaders

Choose chaos, not stability - With Strategic Planner Manabu Kudo

"Mistakes have always been my best friend." We've talked at length about how stepping out of your comfort zone is one of the best ways to stimulate creativity. Playing safe isn't always the best option, and it is sometimes necessary to take risks in...

Posted by: Creativepool Editorial
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Inspiration

Freelancing to avoid burnout

The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...

Posted by: Creativepool Editorial
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Inspiration

Let your creativity be of inspiration to others

As a global community, we have the priceless fortune to witness works by creatives from all around the world. Few things are as valuable as seeing how creativity spread across the globe. This week we are going as far as Indonesia to have a virtual...

Posted by: Creativepool Editorial
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Inspiration

Print is definitely not dead

Promoting your business offline Pre-internet, promotion looked very different. We relied on using print to show off our best work. We used to send out portfolios so that prospects could see our work in print-form. It’s all very well having a...

Posted by: &Something
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Inspiration

Breaking your creative patterns

Curiosity brings knowledge. Knowledge brings experience. Experience brings confidence. You are hardly going to make it as a creative if you don't open your mind to new inputs and experiences. We know we babble about that a lot, but the more members...

Posted by: Creativepool Editorial

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