Displaying 37 - 72 of 3240 results
Colour psychology is defined as the study of hues as a determinant of human behaviour. In simpler terms, colours can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects...
Posted by: Creativepool Editorial
For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...
Posted by: Creativepool Editorial
Last month, UK YouTube group Sidemen took on YouTube All-Stars in the latest of their series of charity football matches. However, according to Ed East, Founder and Group CEO of Billion Dollar Boy, it wasn’t the on-field activity which really...
Posted by: Creativepool Editorial
Despite the optimism of a return to ‘normality’ at the beginning of 2022, we now find ourselves mid-way through the year with another emerging crisis affecting consumers and brands alike. According to Bridget Arik, Chief Operations...
Posted by: Creativepool Editorial
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
Purpose-driven marketing. Purpose-driven brands. Purpose-driven products. These days, it seems the industry is powered by purpose. Which is hardly a surprise, with poll after poll suggesting customers want to buy from brands that are more socially...
Posted by: Woven Agency
Matt Hay, CEO at Bulbshare, on why gender-based marketing is fast becoming obsolete amid a new non-binary consumer landscape In the heyday of advertising, brands were clear about who they should market to. Things like cars, whiskey, cardigans,...
Posted by: Creativepool Editorial
As the Metaverse continues to evolve and take shape, retail brands and their creative leads, directors, and managers should be embracing early adoption to grab the opportunities this next-level, web3 presents. But as the shapeshifting Metaverse...
Posted by: We Are Amnet
The UK is experiencing its worst inflation in forty years. In a perfect storm of price hikes, rising interest rates, and stagnating wages, many of us are facing existential fears about our financial futures. Everyone is talking about the...
Posted by: Benjamin Hiorns
Consumers want to engage with brands that share their values. They want to be shown that a company cares about the world and the cultural movements that shape lives. But what is it that makes your brand culturally relevant? Andy Kirk, Design Strategy...
Posted by: Creativepool Editorial
There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...
Posted by: Woven Agency
With the war in Ukraine now well into its second month and news of fresh atrocities filtering through every day, it’s clear that the actions taken by Western governments and brands have done little to deter Russia. Originally designed to be...
Posted by: Creativepool Editorial
So much of our lives is online, so it’s no surprise to see that privacy and security concerns are taking centre stage. How do we keep our customers safe in a world that’s only becoming more digital? James Squires, Lead Consultant of Tech...
Posted by: Creativepool Editorial
Last week, I openly celebrated the brands that were sticking it to Putin by either pulling out of Russia entirely or even going further to outright condemn the actions of the mad tyrant through creative means. Today, however, I’ll be looking at...
Posted by: Benjamin Hiorns
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
A keen creative with over a decade in the industry, Jamie Watson believes that building a brand is not just about having a tagline, a logo or a webpage - It is the fundamental root from which all of these assets must stem. “It’s getting...
Posted by: Creativepool Editorial
The Influencer Marketing Hub defines an influencer as ‘a person who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position or relationship with his or her audience’ on social...
Posted by: Creativepool Editorial
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
Last week, Peter 'Snakebite' Wright sensationally won the PDC World Darts Championship title for the second time in an epic comeback. With his iconic hair, Wright is a real character, so it may not come as a complete surprise that instead of cracking...
Posted by: The 10 Group
The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst - and brands must respond accordingly. Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for...
Posted by: Stocks Taylor Benson
How do you redesign an entire brand portfolio to drive forward a 120-year-old business? Rawnet may have a few tips to share in that regard. Hornby Hobbies is a reputable business with a good 12 brands and 28 domains in total. Just like most brands...
Posted by: Creativepool Editorial
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...
Posted by: Imagination
The future is inclusive. Anyone denying that is either a bigot or something else that rhymes with the word. Every year we see brands from everywhere in the industry embrace the Pride rainbow in more or less cheesy ways - but there is still so much...
Posted by: Creativepool Editorial
Managing business expectations is possibly among the most difficult aspects of running a successful agency. Things can quickly get out of hand and fast, incontrollable growth is the perfect recipe for disaster. Which is why the semplicity behind...
Posted by: Creativepool Editorial
We are approaching a whole new world for brands and consumers alike, one in which humanity will matter more than anything else. Yet, it would be foolish to overlook what has happened in the past 16 months - and how the financial struggles of many...
Posted by: Creativepool Editorial
I was asked recently - 'What brands make you happy?' Almost every day my colleagues and I are asked to help organisations find their deeper purpose, unravel their values and promote a part of life they can slot into to make the most profitable...
Posted by: Simon Manchipp
There has been quite some stirring in the plant-based sector lately for the UK government's AM 171, declaring that brands should stop calling plant-based drinks "milk". Apparently this hurts the dairy lobby. Apparently it is also one of the most...
Posted by: Creativepool Editorial
It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...
Posted by: Creativepool Editorial
Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...
Posted by: Creativepool Editorial
There’s little doubt that the pandemic has fuelled the adoption of virtual experiences across the retail sector. From clothing to eyewear, furniture to beauty, there are few categories that haven’t ventured into AR, VR, 3D, Gaming,...
Posted by: Creativepool
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...
Posted by: Antonino Lupo
It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...
Posted by: Antonino Lupo
It would be hard to define the AstraZeneca rollout anything other than a small disaster. The pharmaceutical company that was deemed the saviour from the all-mighty Covid blight is now going through a substantial PR crisis, with fake news popping up...
Posted by: Antonino Lupo
We’ve all witnessed the push to sustainability in the past decade. What were once talks in the realm of the ‘nice to have’ or some barely formed concerns about the health of our planet have now transformed into sheer fear for some...
Posted by: Antonino Lupo