Displaying 325 - 360 of 2175 results
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...
Posted by: Creativepool Editorial
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
It’s no secret that female creatives have been overlooked, under employed and under utilised in the film, music, and media industries for decades. Even with the onslaught of rising female creators and content being driven towards the female...
Posted by: Bopper
Following up an initiative which started in 2019 with the #PledgeNoPlastic installation, Timberland has partnered once again with Do Epic Sh*t to shine the spotlight on the true 'heroes of sustainability', highlighting the work of four environmental...
Posted by: Creativepool Editorial
Amstel is one of the largest beer brands in the international scene. Few will know, however, of its humble origins in 1870, and how it rose to such worldwide success. Fast forward over a century later and Amstel now stands for friendship and...
Posted by: Creativepool Editorial
Production and creative content agency Junction Eleven is a master of simplicity and creativity. The team's approach to creative production is a pleasant breeze of fresh air in an industry much too focused on growth at all costs - a beacon of...
Posted by: Creativepool Editorial
"When the going gets tough, the tough get going." It is with these immortal words by Billy Ocean that Head of Design at UKTV Peter Allinson recounts his own experience with the past year of lockdowns and restrictions, moments of doubt and anxiety for...
Posted by: Creativepool Editorial
We don't jest when we say that Javier Medellin Puyou (also known as Jilipollo) is one of the top illustrators on Creativepool and definitely one of our personal favourites here in the team. Javier's use of perspective, colour and texture is...
Posted by: Creativepool Editorial
The potential of neuroscience and neurocreativity is endless. This project by Saddington Baynes demonstrates that and much more. Assisting with a global agency pitch, Saddington Baynes employed its Engagement Insight tool to generate measurable...
Posted by: Creativepool Editorial
There has been quite some stirring in the plant-based sector lately for the UK government's AM 171, declaring that brands should stop calling plant-based drinks "milk". Apparently this hurts the dairy lobby. Apparently it is also one of the most...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...
Posted by: Creativepool Editorial
Despite being a relatively young brand, Ace & Tate has an incredibly strong and established identity which shines through each and every aspect of the brand. Currently operating in 10 markets with over 70 stores, the eye-wear brand balances...
Posted by: Creativepool Editorial
Since 1980, plant-based sector market leaders Alpro have always been on the mission to convert as many consumers as possible to the wonders of plant-based food, and the brand's messaging has always been incredibly consistent to cater for that...
Posted by: Creativepool Editorial
The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...
Posted by: Creativepool
When casting an eye back over the goings-on this week, I felt a subtle pang of despair. Between the capitalist nightmare that was the ill-fated European Super League, David Cameron lobbying dramas and… more Prince Philip, it all just felt so...
Posted by: Benjamin Hiorns
When it comes to pet food, there are arguably a handful of brands that sit at the top of the grand pantheon. Whiskers and Pedigree are perhaps the most immediately recognisable to even those who would never dream of letting a furry friend share their...
Posted by: Creativepool
Shutterstock is a name that has slowly but surely become almost as ubiquitous as Google and Wikipedia. The fact it's managed to do so in under 20 years is a testament to not only the flexibility of the platform, but the power of the brand. In our...
Posted by: Creativepool
Wunderman Thompson has an impressive track record in helping charities in the fight against domestic abuse, and the campaign below is an excellent proof of that. Born out of a partnership between the agency and domestic abuse charity Hestia, Team...
Posted by: Creativepool Editorial
The job of a retoucher is far more complicated and exciting than just making exceptionally pretty people even prettier. Editing images and videos, or photographic retouching, helps the creative present his or her project in the best light...
Posted by: Creativepool
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
The story of amp Global CMO Uli Reese would sound incredibly inspiring to any musician out there. Forged by the scorching flames of TV composition in Hollywood, Uli entered the industry as a music composer and has found his own way through the music...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...
Posted by: Creativepool
Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...
Posted by: Creativepool Editorial
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...
Posted by: Creativepool Editorial
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
If there is one thing that Art Director Ferdinand van As wants you to take out from his interview below, it is that there is nothing more valuable than listening in this industry. Ferdinand is a skilled motion graphics designer and art director...
Posted by: Creativepool Editorial
How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...
Posted by: Antonino Lupo
Talented graphic designer Ralph Solly was one of the many redundancies caused by Covid-19 and its global impact on the creative industry. Like many graphic designers, Ralph did not give up on his passion, and instead decided to start his own...
Posted by: Creativepool Editorial
Over a year after our first global lockdowns, many are the new lessons we have learned from a global pandemic. One of these is that the best brands are the ones with a powerful identity. In that, Air Wick has very few equals. Darren Morgan, Global...
Posted by: Creativepool Editorial
After a quick chat and after reviewing the conversation below, we can see why Tony Hitchin was asked to take on the role as General Manager of Pro Carton. Tony believes that no marketing plan should be small, for there is no small plan able to...
Posted by: Creativepool Editorial
There's brave and then there's bold. This short ad by Shift Engage and ALULA Animation Studios probably has a bit of both, with a pinch of genius here and there. It is a proven #fact that chickens cannot fly. Well, not in real life, they can't - but...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
Ten years fly when you're having fun. Ten years ago, in the middle of the 2010 financial crisis, Rob House was just getting started as a freelance illustrator - and even now, Rob knows that was probably the best choice of his life. Rob has worked...
Posted by: Creativepool Editorial