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Displaying 1 - 36 of 8265 results

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Workshop

Meet Phil Danter: The Ad executive who became a music star

Tiring of your glittering career as an advertising executive? All those expense account lunches leaving you unfulfilled? Maybe you should become a music star. It can certainly be done, as one high-flyer has proved by making that exact career move....

Posted by: Magnus Shaw
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Workshop

Creative insights: Oliver Lyu on a career in stock music 

Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...

Posted by: Benjamin Hiorns
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Leaders

Brands and Bands: The XX music video that's also a Calvin Klein ad

Even a few years ago, the concept of a credible, critically lauded indie rock band collaborating with one of the world's most visible brands would have seemed a preposterous concept. Imagine, for example, 2007 era Arcade Fire writing a jingle for...

Posted by: Benjamin Hiorns
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Leaders

Y&R send Premier League stars back to school in first unsponsored ad

The Premier League is launching its first-ever unsponsored ad campaign, with a TV spot starring players including Theo Walcott and Gary Cahill interacting with kids at a primary school as they read from TH Palmer’s inspirational poem...

Posted by: Creativepool Editorial
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Leaders

The British Music Experience museum moves to Liverpool

The British Music Experience (BME) museum, which first opened in 2009 at London Greenwich’s O2 building, but closed down in April last year, is set to reopen next year (Spring 2016) with brand new interiors at the Cunard Building in Liverpool,...

Posted by: Creativepool Editorial
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Leaders

Drake's Jacket Launches New Apple Music App

Apple Music is here. Unveiled on Monday, the new music streaming surface comes hot on the heels of Jay Z’s own venture Tidal and stalwart Spotify. Apple Music will be launched on June 30, in more than 100 countries... And they needed to do it....

Posted by: Creativepool Editorial
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Leaders

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

Posted by: Magnus Shaw
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Industry

Has Gen Z become too trigger happy for old school advertising?

Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...

Posted by: Benjamin Hiorns
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Inspiration

Capturing live music magic with Jonny Nolan | #MemberSpotlight

Jonny Nolan is a music and portrait photographer based in Bristol and Chester. As a music photographer, he as been lucky enough to shoot the likes of Arlo Parks, Royal Blood, Idles, beabadoobee, The Kaiser Chiefs and The Streets among many...

Posted by: Creativepool Editorial
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Workshop

12 Key Terms To Look For In Your Music License

Let’s face it. Music licensing can be pretty tedious from time to time. Okay… most of the time. But you don’t need to understand every term or nuance to purchase a music license. If you’re an advertiser looking to license...

Posted by: Bopper
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Inspiration

The raw and dramatic edge of Conor O'Brien's music | #MemberSpotlight

Freelance Composer and Sound Designer Conor O'Brien has been playing music for most of his life. His passion for music composition and for striking the perfect soundtrack for any project is almost physically tangible in all the beautiful projects...

Posted by: Creativepool Editorial
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Leaders

How music and cinematic trailers enhance games brand identity

Games pull their audiences into extraordinary worlds made of fantasy, deeply human stories and epic challenges. As the 'gaming' demographic reaches an ever so broad spectrum of audiences all over the world, gaming brands are finding new ways to...

Posted by: Creativepool Editorial
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Features

How the music industry is winning Covid

Around this time last year, I was getting pumped up to go to a Nightmare Before Christmas live concert on the night of the 5th of December. Danny Elfman was there. Pretty much the entire cast was there. Tim Burton wasn't, but that's okay. It was one...

Posted by: Antonino Lupo
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Leaders

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

Posted by: Creativepool Editorial
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Leaders

Why the right music is key to cracking Christmas campaigns

By Heather Andrew, UK CEO, Neuro-Insight... With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad. Previous years have taught us that the aim of the game with festive spots is emotional...

Posted by: Creativepool Editorial
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Workshop

How To Prepare For Portfolio School

Before grabbing that elusive creative career in advertising, many start off developing their skills in a portfolio school or portfolio program. If you want to start getting prepared, there are some things you can do to get a leg up on your fellow...

Posted by: Kevin Forister
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Inspiration

Music and Musicians - An Inspiration Goldmine

The Creativepool studiocrowd project that searches for artworks inspired by Cleveland rapper Machine Gun Kelly and his eclectic new album, bloom, is no new concept. Artists have been inspired by music (and vice versa) for decades and from a marketing...

Posted by: Heather Deacon
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Leaders

WE ARE Pi Launches Pi Studios With Channel 4 Documentary on House Music

The Amsterdam-based entertainment company Pi Studios launches today with its first TV commission from Channel 4, and media partnership with digital publisher Lad Bible. Pi Studios connects the dots between brands, broadcasters and digital publishers...

Posted by: Creativepool Editorial
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Leaders

Maurice Levy Announced as Honorary Chairman of the Cannes Lions School

The Cannes Lions International Festival of Creativity has invited Maurice Levy to become its first Honorary Chairman of the Cannes Lions School, the collective name of the Festival's extensive onsite learning and development programmes. Cannes Lions...

Posted by: Creativepool Editorial
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Inspiration

Back To School with some of Creativepool's Top 25

The leaves are turning a rusty shade of green and there’s very definitely a chill in the air which can only mean one thing: Autumn’s here. And so, after a summer of veritable freedom, we’re all heading back to our desks, ready to knuckle down...

Posted by: Kate Lewin

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