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Trends

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. Which means it’s fine to explain the features that a product has, but it’s by showing the benefits those features...

Posted by: Woven Agency
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Trends

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

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Advice

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

Posted by: Creativepool
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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Advice

How to expertly promote your brand online

Standing out from the crowd online can be a tough challenge, as you will likely be going up against a considerable amount of competition in your industry. If you want your business to become instantly recognizable with your demographic, you’ll...

Posted by: Reporter
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Trends

Why personalisation is key for property marketers

“When it comes to video - and pretty much everything else - the more personalised the content, the higher the chances of conversion.” John Rampton, entrepreneur. What is personalised marketing? Personalised marketing is the creation...

Posted by: Woven Agency
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Careers

6 steps for positioning a new brand

We've all heard of the term 'positioning', but people sometimes don’t understand it quite correctly. It's all about striving to find a place for your brand in the minds of your customers. Therefore, it's highly recommended that you start...

Posted by: Liam Smith
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Features

Two’s a party – why collaboration can help you avoid privacy pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies...

Posted by: Creativepool Editorial
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Careers

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

Posted by: Creativepool Editorial
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Advertising

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Creativepool Editorial
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Advice

Top 3 new business tips for agencies

"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...

Posted by: David Alexander
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Events

Global creative calendar: May 2019

You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...

Posted by: The Darnell Works Agency
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Features

A Conversation with... OHMME’s Louis d’Origny

You’d be forgiven for thinking that yoga is an exclusively female pursuit, judging by the amount of athleisure-clad women you’ll see in most city brunch spots on any day of the week. And yet - more and more men are realising the benefits...

Posted by: Matter Of Form
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Features

Mobile World Congress 2019: A virgin's view

As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...

Posted by: Matt Box
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Careers

Mentor Sessions: Amy Hammond

One of the reasons why the Creative Mentor Network (CMN) was set up five years ago was to teach young people about the various roles that exist in the creative industries. Schools don’t necessarily offer information on all the ways creative...

Posted by: Creativepool Editorial
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Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

Posted by: Matter Of Form
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Trends

Retail trends 2019: Ian Scott

Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...

Posted by: Creativepool Editorial
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Features

Ad trends 2019: Ed Preedy

Ed Preedy, MD at computer vision company GumGum, believes there'll be much more visual content on the internet next year and explains how companies can harness the trend. He's also enjoyed the recent spate of retro ads and highights the increased...

Posted by: Creativepool Editorial
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Awards

Why Wickes won an Annual award in 2018

Asked what was unique about Iris’ Annual-winning work for UK home improvement retailer Wickes last year, creative director Simon Mannion says it was its humorous nature which set it apart. “It offered a different way of talking to the...

Posted by: Ryan Watson
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Design

Top 10 innovations from Dutch Design Week 2018

Dutch Design Week is renowned for future thinking and concept-driven projects, making it one of the top design events of the year. This year’s exhibit revolved around something that’s top of the agenda for everyone from governments to...

Posted by: Pearlfisher
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Advice

UX prototyping: Test, learn and apply

Neil Sampson, UX designer at Matter Of Form, offers insight into the benefits of prototyping. Did you know that eight out of 10 new initiatives, services or start-ups fail in their first year? Often, this can be explained by a simple lack of or...

Posted by: Matter Of Form
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Trends

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

Posted by: VAMP
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Design

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

Posted by: Pearlfisher
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Advertising

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

Posted by: Creativepool Editorial
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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

Posted by: Posterscope

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