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Leaders

England's Rugby Kit: The 250,000-mile manufacturing adventure

So apparently, we won the rugby against Fiji on Saturday. 35-11, I believe. But there, I’m afraid, my knowledge of rugby stops. And so does my interest, if I’m honest, unless pizza and beer and a room full of friends is included. Sorry,...

Posted by: Ashley Morrison
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Leaders

This Harry Potter themed bar proves alcohol can be truly magical

I love Harry Potter; the books and the movie, and I'm not even remotely ashamed to admit it. I also, however, love drinking (beer particularly). Not to excess, but let's just say enough to loosen my tongue and provide a lighter head for a heavy...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Saatchi & Saatchi

The return of Winston Wolf This week, Direct Line launched the next stage in its popular campaign featuring Harvey Keitel as Winston Wolf from the cult classic Tarantino film Pulp Fiction. This time, the spot focuses on the insurance company's...

Posted by: Creativepool Editorial
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Leaders

The results are in for the Australian Effies

Saatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening’s four gold awards and a further silver for Luxottica’s OPSM campaign, “The most important story...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Pereira & O'Dell – Timberland Pereira & O’Dell New York has been selected by the leading global outdoor lifestyle brand, Timberland, as creative agency of record to provide all aspects of the brand’s global communications strategy and...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Heineken - Van Gogh Museum Heineken have announced a three year sponsorship commitment with the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a mere donation, and will also see the company use its flagship...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Ogilvy & Mather

Sending Eric Cantona across the English Channel for Kronenbourg Heineken has revealed the outcome of the #LeBigSwim digitally-led campaign starring Eric Cantona for its premium lager brand Kronenbourg 1664. The campaign from Ogilvy & Mather London...

Posted by: Creativepool Editorial
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Leaders

Peter Schmeichel gets stuck into a friendly kickabout for Carlsberg

Carlsberg, the Official Beer of the Barclays Premier League, launched a new global TV commercial this week starring non-other than former Manchester United goalkeeping legend Peter Schmeichel and Sky Sports football presenter Jeff Stelling, to...

Posted by: Creativepool Editorial
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Leaders

Top Ads of the Week

Foster’s make a Good Call on Brad and Dan’s replacement Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB...

Posted by: Benjamin Hiorns
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Features

10 things which have disappeared from creative studios

I kicked off my creative career in an advertising agency on Fleet Street, twenty-odd years ago. Apart from the general excitement of actually being paid to write ads, I drew great inspiration from the very particular pieces of equipment around the...

Posted by: Magnus Shaw
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Leaders

Bompas & Parr bring 'breathable cocktails' to Borough Market

Bompas & Parr are set to open an immersive new cocktail bar in London over summer, which will provide visitors with “Breathable cocktails.” A self-initiated project from the culinary events consultancy, the interior of the bar will be...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

Spurs score the world's first sliding pitch

The rivalry between Tottenham Hotspur and Arsenal is one almost as old as the game of football itself, so when The Gunners moved from their home ground of Highbury to the high-tech Emirates Stadium back in 2006, Spurs fans were left feeling more than...

Posted by: Benjamin Hiorns
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Inspiration

Ten Japanese TV ads Hollywood's stars wouldn't want you to see

It would be slightly mean to accuse Hollywood's finest actors of greed - but only slightly. You see, not content with the multi-million dollar fees for the movies in which they appear, they flock to a highly lucrative trade in advertising cameos. And...

Posted by: Magnus Shaw
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Leaders

The Lion Kings: Who dominated Cannes this year?

Ogilvy & Mather own Cannes. Again On the final evening of the Cannes Lions 2015 last week, Ogilvy & Mather was crowned as Network of the Year for the fourth year in a row. Highlights of Ogilvy & Mather's Cannes Lions 2016 included 1 Titanium Lion -...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Critical Mass Critical Mass, the global digital experience design agency, has hired Grant Owens as its Chief Strategy Officer. Owens, who is based in New York and was formerly the GVP Head of Planning at Razorfish North America, will lead the...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

72andSunny Amsterdam – If Carlsberg Did Haircuts Carlsberg recently launched the latest instalment in its ongoing “If Carlsberg did” films, a series that has historically been a little hit or miss, but is firing on all cylinders here. Created...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2015: Day 1 Instagram Highlights

Cannes Lions is upon us, and all week we’ll be bringing you the best of the backstage moments courtesy of Instagram users everywhere. La Croisette boulevard is heaving with creatives, and you can have a sneak peek at what’s going down....

Posted by: Creativepool Editorial
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Industry

We're having a Pool Party in Cannes this year!

Creativepool is taking our Pool Party concept and taking it to Cannes! And this time we actually have a Pool! The Pool Party Cannes 2015 is an exclusive event with a Champagne reception, free drinks, a sunny lounge, entertainment and tunes by...

Posted by: Creativepool
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Leaders

The Week in Tech

Nintendo shoot down Android rumours Whilst all of gadget land might well be salivating at the prospect of today's impending WWDC Apple keynote speech (check back tomorrow for my thoughts on that), it is the Californian tech giants primary rival in...

Posted by: Benjamin Hiorns
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Leaders

Podcasting to be reimagined at 2015 Cannes Lions

This June, at the 2015 Cannes Lions International Festival of Creativity, McKinney chief creative officer Jonathan Cude will be joining the team behind the popular “Serial” podcast to talk about their serialised, real-time investigative...

Posted by: Creativepool Editorial
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Leaders

Mark Ronson launches the world's first Smart Champagne Bottle

No I'm not talking about the most dodgy young adult novel known to man here, but an interesting and frankly bizarre innovation from the Mumm Champagne House. The famous fizzy wine merchants unveiled the world's first connected smart bottle of bubbly...

Posted by: Benjamin Hiorns
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Leaders

Fosters say “Hooroo” to Brad & Dan

The Australian advice gurus Brad and Dan have become iconic characters over the last few years, with their lightly comedic antics promoting Foster's lager bringing a spot of personality to the often bland or pretentious world of alcoholic beverage...

Posted by: Creativepool Editorial
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Leaders

It's bake or break time for the Italian Stallion

First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Modus Operandi The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating...

Posted by: Creativepool Editorial
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Leaders

Hannibal Lecter and Captain Picard lighten up

Modern television has long been heralded as “The new cinema.” With hit dramas such as Breaking Bad, Game Of Thrones and Broadchurch redefining what is possible in the medium of long-form drama, a medium which might lack the funding of its...

Posted by: Benjamin Hiorns
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Leaders

Adfest 2015 Roundup

This weekend saw the 18th annual Adfest 2015 Awards take place at PEACE, Royal Cliff Hotels Group in Pattaya, Thailand. Here we'll be running through a few of the most notable wins. Young Lotus Abigail Montana and Margarita Salvador from Lowe...

Posted by: Creativepool Editorial
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Leaders

Grolsch are celebrating a BIG birthday

I have a particular affinity for Grolsch. I'm not normally a lager drinker; it all tends to taste the same to me, and the gas is a by-product of heavy consumption that I could quite frankly do without. For that reason, I've always been a cask ale...

Posted by: Benjamin Hiorns
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Inspiration

Behind the scenes with jelly's newest directors Mr Kaplin

We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....

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Leaders

Ad World is crazy in Love

Depending on your point of view, Valentine's Day is either the most romantic day of the year, or a cynical ploy designed to separate gullible lovebirds from their hard earned cash, which was originally birthed for the sole reason that a group of...

Posted by: Benjamin Hiorns
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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Leaders

Guinness to take the Premiere League?

It's been heavily rumoured that Guinness owners Diageo are gearing up to present a bid to make the world-famous Irish stout brand the title sponsors of the Premier League. They are, however, apparently not prepared to enter into a bidding war. Other...

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 2)

Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...

Posted by: Benjamin Hiorns
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Leaders

Newcastle Brown Ale goes satirical for the Super Bowl

Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...

Posted by: Creativepool Editorial
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Inspiration

The Week In Advertising.

Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...

Posted by: Magnus Shaw

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