Magazine

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Inspiration

BBH show us how to deliver a Must-Watch Infomercial

I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...

Posted by: Ashley Morrison
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Advertising

Top Hires of the Week

Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...

Posted by: Creativepool Editorial
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Inspiration

The cost of ambition in the creative industry

At a time when AdLand seems to reel constantly from the talent-poaching threat of the tech giants, one would think they would also look to big tech’s methods to reasssert themselves into the creative lead. However it seems that is just not the...

Posted by: Becky
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Advertising

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Sibling Rivalry Award-winning production company Sibling Rivalry has bolstered its directorial roster by signing on renowned commercial, documentary and short narrative filmmaker, Sandra Winther. With a style that melds documentary and narrative...

Posted by: Creativepool Editorial
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Trends

Public sector ads - where we've been and what can we learn?

The closing event in the celebration of 100 years of Advertising - joint Government Communication Services and IPA (England and Scotland) Jan 2018. Chair - James Pais, IPA Scotland Chair & Creative Services Director, Frame Speakers & Panel...

Posted by: Becky
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Advertising

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Advertising

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

KHWS KHWS, the Brand Commerce agency, has appointed Gary Brooks as its Creative Director to strategically develop the agency’s proposition and support its ambitious growth targets. Brooks brings over 20 years of varied industry experience to...

Posted by: Creativepool Editorial
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Advertising

Publicis launch conversation-changing #NotSpecialNeeds initiative

Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...

Posted by: Creativepool Editorial
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Inspiration

Traiblazers: Striking still life photography with Matthew Town

After graduating, Matthew Town’s portrait work was published in the British Journal of Photography, The Guardian and exhibited in Daniel Cooney’s emerging artist exhibition in New York. Impresive. But slowly Matthew's interest was turning...

Posted by: Kate Lewin
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Advertising

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Events

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Creativepool Editorial
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Awards

2016 Creative Industry Top 100 Influencers

Our 2016 Annual came with a new accolade: The Influencer of the Year, where Creativepool honour the individuals within the industry that have surpassed expectations and impacted the market in 2015 and beyond. They're people who don't follow the herd...

Posted by: Creativepool
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Design

Rankin & AMV BBDO bring imaginary friends to life

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood and features work from respected model makers from Aaardman, of Wallace & Gromit, Psyop and...

Posted by: Creativepool Editorial
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Events

DeepDive: Wielding Innovation

Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...

Posted by: Creativepool
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Features

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

Posted by: Jelly London
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Advertising

Jean-Michel Wu moves from WPP to McCann and from Shanghai to Singapore

It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...

Posted by: Benjamin Hiorns
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Inspiration

Inspirational women in advertising and design

From YouTube, some of the finest female minds in the creative business provide us with a bit of insight into their working lives. Rosie Arnold It's all about enthusiasm and charm rather than being a tough...

Posted by: Creativepool

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