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Industry

The 2 Most Asked Questions

As the clock ticks down to the next Annual 2022 deadline next week, we thought we’d answer a couple of the questions that we get asked the most from entrants. #1 What is the difference between Judges Scoring and People's Choice? The Annual is...

Posted by: Creativepool
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Industry

Just Two Steps to Creative Greatness

Entering your work into The Annual could not be simpler. There really is just 2 super-simple steps. Step 1. Add your work to your profile Uploading your case study/project to your profile. Just follow this link. Step 2. Enter! To complete your...

Posted by: Creativepool
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Industry

Annual 2022 FAQ: The Top 10 “Most” Asked Questions, Answered!

Annual 2022 final deadline is on the 26th May 2022. To help you get your final submissions in order we have collected the 10 'Most' Asked Questions about The Annual below. 1. How do I submit my work? It all starts on your Creativepool profile....

Posted by: Creativepool
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Industry

The art of winning: The top 10 tips you need to win at Awards

Putting together an awards entry takes a bit of science and art. We've compiled this Top 10 list from judges and winners to give you the knowledge on how to create the perfect submission. 1. Tell a story Everyone loves a good story. The best way to...

Posted by: Creativepool
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Inspiration

9 reasons why you should enter Annual 2022

Whether it is your first time taking part or you've been entering into The Annual for year's. Here's 9 great reasons why you should get involved. 1. Most Distributed Giving your work global exposure. The Annual is distributed to and downloaded by...

Posted by: Creativepool
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Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial
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Inspiration

7 books every creative professional should have on their shelf

There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...

Posted by: Creativepool Editorial
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Inspiration

The best OOH campaigns of the 21st century according to the experts

COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...

Posted by: Creativepool Editorial
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Leaders

The big advertising shift towards purpose 

In 2015, audiences on social media platforms hit a critical mass. Brands suddenly needed to find a new way to speak to consumers. It seems unthinkable now that we all create thousands of video formats for single ad campaigns but it was a much simpler...

Posted by: Creativepool Editorial
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Inspiration

The studio saving masturbation from the bottom drawer | #BehindTheIdea

It’s not something we like to talk about in so-called ‘polite society’ but most women masturbate at least once a week. To celebrate rather than tut over these findings, the award-winning visual design and innovation studio Morrama...

Posted by: Creativepool Editorial
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Leaders

Why bold design is good business

Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...

Posted by: Creativepool Editorial
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Industry

Running away to join the Circus | #CompanySpotlight

“Immersion” is a very popular word right now. Immersive experiences are all the rage and brands are falling over themselves to talk about it. But one agency that’s been all about the immersion game for a while now, predating the...

Posted by: Creativepool Editorial
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Inspiration

Making the ultimate positive drinking choice | #BehindTheIdea

While it was once fashionable to snub the non-alcoholic booze market, the last few years have seen the sector revolutionised by brands that actually know what they’re doing and who their target audience is. Seedlip, one such brand, recently...

Posted by: Creativepool Editorial
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Inspiration

Swiss-inspired precision from a creative lifer | #MemberSpotlight

It's clear to anyone with enough experience in the industry that inspiration can take many forms. From podcasts to architecture, there's no telling what will trigger your imagination next. For freelance Art Director & Graphic Designer Betim Bozkurt,...

Posted by: Creativepool Editorial
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Leaders

A conversation about IceCream, Hobbies & WH Smith...

Where do you get inspiration from? The typical answer here is to say ‘from everywhere’ but that’s really flipping unhelpful to those reading thinking, I really need some inspiration, where do I look. I was once in a meeting with...

Posted by: Simon Manchipp
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Inspiration

Check out the most mind-blowing print campaigns of 2021

If you’re among those who believe print is dead (or dying), you clearly haven’t seen the best print campaigns of 2021. Print is certainly far from dead, and in fact, it may stick around for a very long time still, in one form or...

Posted by: Antonino Lupo
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Inspiration

SWEAR IN YOUR F***ING ADS

WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...

Posted by: Matt Batten
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Inspiration

All the best campaigns of 2021 in one place!

After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...

Posted by: Antonino Lupo

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