Displaying 253 - 288 of 9286 results
2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...
Posted by: Creativepool Editorial
As we hurtle towards the end of 2019, and constantly find ourselves asking where the year has gone, we need to start considering what the world will look like as we head into the next decade. The ways in which consumers and brands interact are...
Posted by: Creativepool Editorial
UK grime act D Double E provides the soundtrack to IKEA’s first ever Christmas ad launching today, as he waxes lyrical about being house proud and silencing the critics. The spot, created by Mother, features a couple who become racked with...
Posted by: Creativepool Editorial
Meet the development team behind Secret Location, a project-based digital service start-up that quickly gained momentum by shifting its focus towards original content, IP, and technology. Today, it's a multinational enterprise and motto is no...
Posted by: Indigo Design Award
We’ve all seen the cringey ads for millennial fashion brands like boohoo and Jameson Carter, but there's a hot new name in town. McDonald’s has ‘launched’ a fake fashion brand to promote its limited edition Spicy Chicken...
Posted by: Creativepool Editorial
Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...
Posted by: Creativepool Editorial
In an era of technological disruption and breakthroughs like artificial intelligence (AI), creativity is more important than ever before. Not only does creativity ground us in our humanity, it is the human advantage. The largest companies in the...
Posted by: Creativepool Editorial
Spanish car brand SEAT and experiential innovation agency Wildbytes have linked up with Google to create an essential app for festivalgoers that will help them locate lost friends this summer. SEAT Lost&Sound utilises augmented reality (AR)...
Posted by: Creativepool Editorial
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...
Posted by: Creativepool Editorial
As someone who hasn’t set foot inside an exhibition hall since my dad took me to the London Motor Show in Earls Court in 1995, I was intrigued to see what my visit to this year’s Mobile World Congress (MWC) at the Fira de Barcelona would...
Posted by: Matt Box
Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...
Posted by: AdventureLAB
Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...
Posted by: Creativepool Editorial
In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...
Posted by: The Darnell Works Agency
Facebook confirms AR glasses Facebook has confirmed it is working on augmented reality (AR) eyewear technology. Last year, the company submitted a patent application for AR glasses which details using waveguide display with a two-dimensional...
Posted by: Creativepool Editorial
Connect: London is edging closer and we’re excited to announce the Learners Stage with support from RTL AdConnect! We can’t wait to hear from our speakers as they impart expert knowledge, reveal insights and trends for the next year and...
Posted by: Creativepool
Facebook gets political Facebook in the UK has introduced new rules to further regulate political advertising placed on the social network. Advertisers will now need to prove their identity and location to the platform and each piece of content...
Posted by: Creativepool Editorial
Amazon's Alexa microwave Global tech giant Amazon launched 15 new products at its Amazon Hardware Event in Seattle last week. Perhaps the pick of the bunch was an Alexa-enabled microwave allowing users to command their cooking through voice...
Posted by: Creativepool Editorial
Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...
Posted by: Creativepool Editorial
The solar powered cheese that could help power Africa and stop child labour Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
The tiny tag that keeps track of your valuables Tech entrepreneur Lapo Ceccherelli has developed a six-millimetre-wide tracking device that can help you find a lost smartphone or set of keys. When the Filo Tag is attached to valuables, users can...
Posted by: Creativepool Editorial
The 3D printed ceiling made from sand A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
The algorithm that could predict the World Cup winner? Yearly football publication Season Annual co-founders Charlie Sims and Sam T Smith worked on the design and data for the predictor, while the website was designed and coded by Barney Jeffries at...
Posted by: Creativepool Editorial
Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Microsoft launches adaptive Xbox controller for gamers with disabilities Microsoft has revealed a video game controller designed specifically for people with limited mobility. The Xbox Adaptive Controller, which will go on sale later this year, can...
Posted by: Creativepool Editorial
Even those of us purposefully trying to avoid the impending nuptials of Prince Harry and American actress Meghan Markle this Saturday (May 19) can't deny that it has given marketers an excuse to flex their creative muscles. Whether those muscles are...
Posted by: Benjamin Hiorns
The week in Musk Tesla and SpaceX CEO Elon Musk has been popping up on news feeds of all shapes and sizes this week, primarily on the back of his rumoured relationship with the quirky pop star (and fellow AI sceptic) Grimes, but we're not here to...
Posted by: Creativepool Editorial
Thomas.Matthews - RCA Thomas.Matthews has worked with the Royal College of Art (RCA) on a book and exhibition that explore sustainable design solutions in the publishing industry. “A Guide to ______ing Sustainability” has been created by...
Posted by: Creativepool Editorial
CAT VR is exactly what you think it is Brain-monitoring, emotion-measuring, digital marketing agency isobar was labeled one of the world’s most innovative agencies in 2018 by Fast Company. And with good reason! They’re one of the first...
Posted by: Creativepool Editorial
The robotic smart plant/AI pet Japanese multinational tech firm TDK has created the wonderfully named “Bons-AI,” an artificially intelligent and interactive bonsai plant with the ability to “offer emotional support.” It...
Posted by: Creativepool Editorial
Walmart files a patent for autonomous robot bees US supermarket giant Walmart is seeking to patent technology that would see drones pollinate crops like bees. The patent application, filed with the United States earlier this month, reveals that the...
Posted by: Creativepool Editorial
Grey London - McVities In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
8-bit sushi and the dawn of digitised food Digital food platform Open Meals boasted their ability to 3D-print food whilst revealing some nifty appetite appeasing technology at the SXSW interactive festival recently. Open Meals has created a Pixel...
Posted by: Creativepool Editorial
Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...
Posted by: Magnopus
Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...
Posted by: Creativepool Editorial