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Leaders

Imaginarte tell us to keep playing with our NiceBalls

I'll be honest, it's been a tough week for me, so here's something a little silly to round out the week and give us all a much needed chuckle. Created in order to humorously draw attention to the fact that many creative individuals (myself included)...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

Adam&Eve/DDB - Sky Mobile The soon-to-launch Sky Mobile service has appointed Adam & Eve/DDB to handle digital and social duties after a competitive pitch that took place over the summer. Sky Mobile will launch later this year, and sees the media...

Posted by: Creativepool Editorial
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Inspiration

This Imperfect Trend will improve your self esteem

The imperfection trend has been around for a while, but we’re only just seeing its permeation into the mainstream. In the last couple of months, we’ve seen Asda embrace wonky carrots and courgettes and when Getty Images released their top...

Posted by: Amplify
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Leaders

IKEA launch experiential Dining Club where diners cook their own food

Next month, IKEA is set to open a fully immersive DIY restaurant space in the heart of Shoreditch, where you and 20 friends can take over a pre-prepared diner space to choose your own menu, cook and then host the ultimate private dinner party. The...

Posted by: Creativepool Editorial
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Leaders

Gort Scott transform 1960s Walthamstow office block into creative hub

The London-based architectural studio Gort Scott has converted a rundown office block in the city's Walthamstow area into a hub for local creatives, featuring co-working spaces, maker studios and even a bakery cafe. Walthamstow Central Parade was...

Posted by: Creativepool Editorial
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Smith & Beta survey reveals serious agency gaps in digital readiness

Smith & Beta, the talent development company that specialises in informing adland employees about all things digital, recently released some rather shocking findings, which were discovered during a survey it conducted of more than 2,000 agency...

Posted by: Benjamin Hiorns
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Leaders

Zulu Alpha Kilo make a comical RFP for both Clinton & Trump

The independent, Toronto-based agency Zulu Alpha Kilo has found an unusual way to get attention stateside, sending an RFP (request for proposal) to the campaigns of presidential candidates Hillary Clinton and Donald Trump to become either candidates...

Posted by: Creativepool Editorial
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Leaders

Clemenger and AMV BBDO hack family dinner time with the Pepper Hacker

In Australia last year, Dolmio and Clemenger BBDO Sydney captured the attention of frustrated parents worldwide with the unveiling of the “Pepper Hacker,” a unique and highly advanced pepper cracker that not only cracked pepper but also...

Posted by: Benjamin Hiorns
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Industry

Pool Party London 2016 is officially announced!

Creativepool is established for hosting international events for agencies and brands, by bringing together the industry's best to hang out, share knowledge and embark advice with colleagues and friends. Pool Party London: 14 September 2016 The...

Posted by: Creativepool
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Leaders

Lovefone turn abandoned London phone boxes into mobile repair shops

The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...

Posted by: Creativepool Editorial
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Leaders

Mindshare UK launch Grow@Mindshare innovation incubator

Mindshare UK, part of WPP, has launched a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. The Grow@Mindshare team has already been working with the Gousto recipe delivery...

Posted by: Creativepool Editorial
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Industry

Academy Class's next creative event for designers and developers

Academy Class, the UK’s finest new media training provider, is pleased to bring a plethora of experts to their annual event, specifically tailored to meet the needs of designers and developers. Taking place in one of London’s most...

Posted by: Academy Class
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Inspiration

How to think like a startup - whatever your size

Growth hacking is having a mainstream moment. It’s a phrase, and an activity, that started in the startup world. But what is it, and why are people outside of the startup world starting to pay attention? What is growth hacking? Put simply,...

Posted by: Despark
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Leaders

J. Walter Thompson and Google open the Google All-Stars Academy

J. Walter Thompson Middle East and North Africa and Google MENA have entered into a partnership that they are celebrating and introducing with a global first. The technology company’s “Google All-Stars Academy” is a programme that...

Posted by: Creativepool Editorial
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Leaders

VCCP and CP+B cheekily monopolise on the launch of London's Night Tube

In news that will no doubt have been celebrated wildly throughout the capital over the weekend (and commiserated by the city's Uber drivers), the long-awaited Night Tube is finally a reality! The Night Tube rolled out over the weekend with 24-hour...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: KARA bags

KARA takes its name from the Japanese word Karaoke, meaning ‘empty orchestra’. That piece of information isn’t immediately relevant to anything we’re about to cover in this Brand Case Study, but it gives you an insight into the inner workings...

Posted by: Kate Lewin
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Inspiration

Trailblazers: Another Creative Day with Nathan Azopardi

Today we want you to meet Nathan Azopardi, he’s currently combining his photography skills with DOP, grade, edit and direction talents on his all new Another Creative Day website. Coming in top of the Retoucher, Colour Grader and Photographer...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Plant-based cafés, Red Bull, and New York fashion

Sagmeister & Walsh - Milly Sagmeister & Walsh has completed a rebrand and visual campaign for New York fashion label Milly. The team has applied its rich and vivid art direction trademark to create a campaign that will be produced in print,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...

Posted by: Creativepool Editorial
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Leaders

The BBC team up with AI company Thoughtly to enhance audience analysis

BBC Worldwide this week announced an exciting partnership with start-up company Thoughtly, leaders in artificial intelligence solutions. With the current rate and magnitude of content produced, consumed and disseminated, increasing the support of...

Posted by: Benjamin Hiorns
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Leaders

Tech Tats: Biowearables v2

It’s only eight months since our original Tech Tats article, which introduced you to the new wave of biowearables taking the tech world by storm. But the fast-paced environment surrounding the biowearable tech strain is such that it already...

Posted by: Kate Lewin
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Inspiration

Conversation Commerce: How Uber taps into everything you see, do & use

Uber is huge. We all know it and are all probably aware on the impacts and disruptions its having in the cabbing world (Is that a term?.. it is now). Whilst researching Conversational Commerce, and the rise of how bots are linking with commercial...

Posted by: Tom Sharman
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Inspiration

Can a photograph change a life?

Sometimes I question, “What is the point of taking photographs?” I firmly believe in the power of stories, but sometimes that faith is tested. This was never truer than when I met a Syrian refugee called Khouloud on a visit to Lebanon...

Posted by: Giles Duley
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Leaders

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

Posted by: Benjamin Hiorns
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Leaders

BBH encourage Pokémon Go players to look for Missing People

A new ambient campaign created by BBH Barn, the creative placement scheme run by BBH London, seeks to take advantage of the current Pokémon Go craze in order to raise awareness for the real high risk missing people who desperately need to be...

Posted by: Creativepool Editorial
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Workshop

When UX meets the real world with Sarah Prag

Regardless if you are working in house or for an agency, most of you can likely identify with having been part of a project team and being the only expert on hand for your area of expertise. You might be the best at what you do, but sharing your...

Posted by: ADLIB
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Inspiration

Trailblazers: Creating viral architecture with OPA

When OPA released plans for their Casa Brutale project in July 2015, few could predict the overnight obsession that followed, with news outlets including Yahoo, CNET and CNBC all rushing to feature it in their headlines. In creating such a viral...

Posted by: Kate Lewin

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