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Leaders

It's pandemic day today. How are you?

How are you? A question rarely asked for fear of the answer. It is August 2020 in Mexico City. My spouse and I recently bought our first home and it is in a woody area. Its name translates into the Desert of the Lions, a name befitting my family; my...

Posted by: Paola Figueroa
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Inspiration

The warmth and inclusivity of Being Agency

If the founder of Being Agency could change one thing about the industry, it would be the perception that you need to go big or go home. Looking at the pictures of the team below, and reading words by the founder herself, Being Agency sounds like an...

Posted by: Creativepool Editorial
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Inspiration

Skipping gears with Mark Lacey

The strongest passions often show themselves at a young age. Mark Lacey was introduced to professional illustration when he was a "spotty teenager", but the guy had the boldness to apply for a position at a research laboratory and his career has...

Posted by: Creativepool Editorial
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Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

Posted by: Creativepool Editorial
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Workshop

Art Direction in Isolation with Great State

Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...

Posted by: Creativepool Editorial
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Inspiration

Learning the Power of Switching Off with Ryan Brown

You're reading this sentence on a screen. No matter how big or small, that screen is with you for most of your day and keeps you connected at all times. Technology has changed the way we all create and experience creativity, but it is also important...

Posted by: Creativepool Editorial
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial
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Workshop

The Filmmaker's Guide to Remote Filming, for Agencies and Directors

There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...

Posted by: Antonino Lupo
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Inspiration

Pleasure in Small Things with Dmitry Pushkarev

Dmitry's story is one of jaw-drops, twists, turns and dreams. Born a soldier, grown a policeman, turned carpenter and then 3D modeller, we are fascinated by the range of experiences Dmitry has lived in his life and we are impatient to share them with...

Posted by: Creativepool Editorial
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Features

Getting to Know... Ben Keylock, Creative Director at Golley Slater

It isn't hard to imagine that most creatives struggle with overcoming their imposter syndrome. That feeling of being inadequate and just pretending to be creative bugs most of us, pushing us further down when we probably have all the qualities to...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Bringing politics home for the BBC

With the 2019 general election fast approaching in the UK, the BBC has launched a promo for its coverage leading up to 12 December. Created by BBC Creative, the film puts the power in voters’ hands by showing a diverse range of families across...

Posted by: Creativepool Editorial
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Workshop

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

Posted by: Forward Role Recruitment
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Features

Getting to Know... VMLY&R's Fred Saldanha

Creative agency VMLY&R New York recently announced the appointment of Fred Saldanha to lead creative for Colgate-Palmolive as global chief creative officer on the account. Joining from Arnold Worldwide, he's racked up almost 30 years of experience...

Posted by: Creativepool Editorial
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Leaders

What PR lessons can we learn from Brexit?

Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...

Posted by: Creativepool Editorial
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Features

JSR's Simon Amster on the evolution of content

As creative partner at photographic and illustration management agency JSR, Simon Amster sees a lot of content. With a background in broadcast at the likes of Disney and NBC Universal, he’s observed how the meaning of the word has changed over...

Posted by: Ryan Watson
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Inspiration

Company Spotlight: Picture Farm at your service

When asked how he’d like integrated production company Picture Farm to be perceived, Todd Stewart, partner and creative executive, says the aim is to be known as a “helpful” multi-disciplined collaborator first and...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Creativepool Editorial
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Leaders

New Dirty Beets branding is as fresh as its food

The new brand identity for vegetarian burger company, Dirty Beets, was created by London-based Designhouse and is themed on a hand-drawn tattoo. The powerful, contemporary wordmark uses a customised version of Harbour Bold and the visual identity is...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Michael Scantlebury

Independent ad agency Impero was founded by Michael Scantlebury in 2009 as an innovative, risk-taking challenger to the big networks. The company recently reported a negative pay gap, with women being paid 3% more than men on average, while its...

Posted by: Creativepool Editorial
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Workshop

Mentor Sessions: Toby Snowdon

The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...

Posted by: Ryan Watson
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Inspiration

Creativepool Spotlight: Ben the Illustrator

Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...

Posted by: Creativepool Editorial
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Industry

Innocent 'energised' by Brand Team Annual win

Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...

Posted by: Ryan Watson
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Leaders

Advertising is not a craft, it's a business - Sir Martin Sorrell

The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...

Posted by: Creativepool Editorial
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Leaders

Top hires this week

Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...

Posted by: Creativepool Editorial
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Workshop

The Journey - Mark Van Duinen, Director Of Studio Services

Today we take a drive with the head of the studio department at TracyLocke, Mark Van Duinen. We take on his journey and talk tech/general advice on breaking into the industry and staying there. His perspective is one that I truly admire as he has a...

Posted by: Kevin Forister
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Leaders

Give your marketing the overnight test

Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Pablo Pablo continues to gather momentum with the recruitment of Harriet Knight, from Ogilvy as Head of Account Management; and Marcus Eley, from Grey as Head of Production. Tim Doust, founding Partner of FCB Inferno, will also join as Non-executive...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

180LA 180LA announces that two new teams will be joining the agency, bolstering a highly regarded creative group. Copywriter Will Sands, previously at Deutsch and AKQA, will partner with Art Director Robison Mattei. Prior to joining the team at 180,...

Posted by: Creativepool Editorial

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