Leaders
We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms.
Facebook data breaches and the vulnerability of its systems to...
Posted by: Creativepool Editorial
Leaders
China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless.
At Creativepool’s Connect: London festival, digital creative...
Posted by: Creativepool Editorial
The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality.
Michael Scantlebury said it’s all well and good for agencies to publish...
Posted by: Ryan Watson
Workshop
The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring.
The programme sees a host of talent from some of world’s top agencies link up with young mentees...
Posted by: Ryan Watson
Leaders
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved?
Chris Christodolou, CEO at...
Posted by: Creativepool Editorial
Inspiration
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits.
At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Leaders
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for.
A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
Leaders
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK.
In the tongue-in-cheek spot, Rhodri pokes fun at...
Posted by: Creativepool Editorial
Leaders
There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts.
Simon Gill, chief experience officer at global digital agency Isobar, said...
Posted by: Creativepool Editorial
Inspiration
Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A.
Find out about his route into the industry which has led to working...
Posted by: Creativepool Editorial
Leaders
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years.
They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
Inspiration
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019.
The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
Leaders
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers.
Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Leaders
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk.
Simon Richings, ECD, and Miguel Alvarez, director of technology,...
Posted by: Creativepool Editorial
Inspiration
- By Rhiannon Murphy, head of TV at the7stars -
Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
Leaders
Tim Hole is a high-performance specialist and founder of Breathe Labs, a company providing coaching, training and collaboration systems to the creative industry. As well as implementing systems to help people work better together as humans,...
Posted by: Creativepool Editorial
Leaders
Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences.
As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...
Posted by: Creativepool Editorial
Leaders
Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change?
A panel at...
Posted by: Creativepool Editorial
Leaders
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past.
Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
Leaders
Agencies are going through an unprecedented time of change with technology having a significant impact on business and how they are defined. So how can they survive in this new age of creativity?
Laura Jordan Bambach, chief creative officer at Mr...
Posted by: Creativepool Editorial
Leaders
Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity?
Every agency and...
Posted by: Creativepool Editorial
Leaders
As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet.
In this...
Posted by: Creativepool Editorial
Leaders
Brands should be more open minded about how they speak to younger audiences, according to a panel at Creativepool’s inaugural Connect: London event.
The two-day festival saw key members of the ad, design and branding worlds come together to...
Posted by: Creativepool Editorial
Leaders
Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead.
What will be the biggest trends in 2019 in your field?
I expect to see massive...
Posted by: Creativepool Editorial
Leaders
Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity.
What will be the biggest trends in 2019 in your field?...
Posted by: Creativepool Editorial