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Leaders

Twinings make a Disneyesque bid for the kitchen table

Twinings is a brand that has long been held in high regard amongst tea drinkers. But there's also a certain stigma against it. Whilst most of us are more than content with our PG Tips or Tetley's in the morning, many fans of the 300-year old brand...

Posted by: Benjamin Hiorns
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Inspiration

Behind the scenes with jelly's newest directors Mr Kaplin

We're very excited to introduce the amazingly talented Mr Kaplin to jelly's red hot directors roster. We talk inspiration, dream clients, and why animation is such a powerful storytelling tool... Mr Kaplin specialises in 3D design and animation....

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Inspiration

Introducing Mariana Rodrigues: jelly London's newest Future

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver went behind the scenes with jelly's newest Futures illustrator Mariana Rodrigues to ask how she starts...

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Leaders

Boomerang spins a complete global rebrand

The global children's TV channel Boomerang, a subsidiary of Cartoon Network that specialises in classic cartoons (such as Tom & Jerry and The Flintstones) with a more family friendly approach than the alternative, modern cartoons featured on its...

Posted by: Creativepool Editorial
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Leaders

Villainous bunnies + cartoon violence + Royal Blood

The music industry is in a bit of a state right now. In case you haven't noticed, there appears to be a surfeit of artless dross clogging our radio waves and stadium stages, and artistic integrity and genuine invention are two things that hit the...

Posted by: Benjamin Hiorns
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Leaders

BJL launches new venture with pancakes

London and Manchester-based integrated agency BJL, recently launched a social content division called The Social Studio, and the first piece of work to emerge from that studio is a quirky Pancake Day Vine campaign for the ASDA supermarket chain. The...

Posted by: Creativepool Editorial
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Inspiration

Recreating the Super Bowl Ads Brick By Brick

This month A+C studios released 'Brick Bowl', a self-initiated challenge to recreate the best of the Super Bowl 2015 commercials as a stop motion animated film, using thousands of Lego bricks in less than 36 hours. A+C Studios is an animation...

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Features

Step inside the Jelly Kitchen

Ever wondered what inspires the jelly talent? What drives them? What a typical day is like? jelly London's Head of Creative Comms Rachael Guiver, went behind the scenes with jelly Kitchen's A team to find out how it all started, what they love most...

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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

White Lodge collaborate with James Long x River Island at LFW

White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...

Posted by: Creativepool Editorial
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Leaders

Could you fit a city in a suitcase?

In a stunning new animated short from Jelly London's A+C Studios for the travel management organisation Key Travel, an entire city comes to life inside a suitcase. The work, which was created with design communications agency Stream, aims to...

Posted by: Creativepool Editorial
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Leaders

When Stop Motion met 3D Printing

Whilst 3D printing technology is a relatively modern concept, stop motion animation has been around for decades. Who would have thought then, that the two would fit together so effortlessly? Of course, when you look at it logistically, it's obvious...

Posted by: Creativepool Editorial
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Leaders

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
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Leaders

Persistent Peril's animated music promo for Phantom Power

Persistent Peril create a visually impressive animation for the official music video ‘Phantom Power’ from Diagram’s upcoming album, Chromatics. As Vimeo Staff Pick and over 86k plays so far, Persistent Peril's emotional music promo is being...

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Leaders

Busy Bees at the BBC this Christmas

The London-based media management company Red Bee Media, which was recently acquired by the Swedish communications firm Ericsson, has been incredibly busy this Christmas season, creating a set of ambitious idents for BBC One. The three idents each...

Posted by: Creativepool Editorial
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Leaders

Lykke Li is breaking grounds with Peugeot

Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...

Posted by: Creativepool Editorial
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Leaders

Bazillion reach outside their comfort zone

The boldly named 3D animation and VFX studio Bazillion Pictures, is being reborn, with owner and creative director Jeff Beith embarking on a campaign to introduce its creative services to a wider audience. The studio is based out of a facility in...

Posted by: Creativepool Editorial
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Leaders

Cooper Hewitt Museum undergoes 'Oparatic' redesign

The Cooper Hewitt, Smithsonian Design Museum in New York, which is the only museum in the country devoted to historical and contemporary design, will be reopening on the 12th of December following a “Transformational” redesign and a...

Posted by: Creativepool Editorial
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Leaders

Colourful mascots to rock Rio in 2016

The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...

Posted by: Benjamin Hiorns
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Leaders

Manchester United goes anime like Kill Bill

The Manchester United stars Wayne Rooney, Robin van Persie and Angel di Maria have transformed into Anime characters for a new campaign. The “Hungry To Win” campaign for global marketing partner, Nissin Foods, aims to deepen the club's...

Posted by: Benjamin Hiorns
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Leaders

Why are ads for video games so dishonest?

I don't know about you, but I don't play video games. I'd argue that they're a bit childish, but I like plenty of childish things: Bagpuss, Thunderbirds, The Muppets - I think they're all terrific, so that's not the problem. No, I think it's a...

Posted by: Magnus Shaw
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Industry

Cream Midlands 2014 Finalists Revealed

The Cream Awards focus on talent in the Midlands and recognise the work being produced in the region by bringing agencies into the spotlight. This week the Cream Midlands 2014 finalists were revealed; Big Communications, Chapter, Cogent Elliott,...

Posted by: Creativepool
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Workshop

How to bring your images to life using Cinemagraphs

A Cinemagraph is a looped gif in which only a small part of the image is animated whilst the rest is motionless. They are a great way to add subtle details to what appear to be static images. In fact, they are not images at all but videos manipulated...

Posted by: Fotolia
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Leaders

Mikael Hed leaves Angry Bird creators, Rovio Entertainment

It was announced over the weekend that Finnish mobile gaming company Rovio Entertainment's CEO, Mikael Hed is to leave the company after five years, which have seen him helm them through a genuine pop culture phenomenon in the shape of Angry Birds;...

Posted by: Benjamin Hiorns
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Inspiration

3 Brands Expanding their Narrative through CGI Storytelling

Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...

Posted by: bluemarlin
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Leaders

Kanye West to speak at the Cannes Lions 2014 Festival of Creativity

Ever since it was re-branded as the 'Creativity Conference', opening the doors for more than just advertisers, The Cannes Lions (colloquially referred to as “The Academy Awards of the advertising world) has gone from strength to strength, year...

Posted by: Benjamin Hiorns
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Leaders

Webby and D&AD Awards Name Ogilvy & Mather Agency of the Year

Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...

Posted by: Benjamin Hiorns
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Inspiration

Comfort Food by Jessica Dance

Let me introduce you to Jessica Dance - a London-based Art Director, Model Maker and Prop Stylist. She specialises in handcrafted models, props and sets for the likes of Vogue, Google, Mulberry, Creative Review, Vanity Fair, Liberty, Topshop,...

Posted by: Jessica Hazel
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Leaders

VCCP to tailor ads specifically for comparethemarket.com.au

The Australian branch of comparison website comparethemarket.com is set to focus on more localised content with a new campaign spearheaded by international full service creative agency VCCP. The brand will launch the latest instalment in its wildly...

Posted by: Benjamin Hiorns
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Leaders

The SYZYGY Group dramatically raise their stakes in Ars Thanea

The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...

Posted by: Benjamin Hiorns
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Leaders

Hive mind. How are British Gas getting on with their new brand?

The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...

Posted by: Magnus Shaw
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Features

"That ad campaign cost too much." No **** Sherlock.

When I blogged about the John Lewis Christmas ad a few weeks ago - the one featuring the hare and the bear…and the despair of the rather wet Lily Allen cover of Keane’s ‘Somewhere Only We Know’ - a lot of people balked at the...

Posted by: Ashley Morrison
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Leaders

Merry Christmas to our Poolers

A short animation to say Merry Christmas and thanks for your support in what has been a big year of changes for us at Creativepool. Merry Christmas everyone! Thanks to Darren Thompson for helping us create our festive greeting.

Posted by: Creativepool
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Features

Meet the Design Director, Robin Fisher of Nerv

What's the story behind you joining Nerv? I’ve been part of Nerv since the very early days (10 years now). I first met Cynan (Nerv’s founder) when we were both working for a UK based PC manufacturer back in the early 2000s. We were both...

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Leaders

Hey, sugar. Is John Lewis' Christmas ad too treacly?

Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...

Posted by: Ashley Morrison

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