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Displaying 253 - 288 of 624 results

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Leaders

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Creativepool Editorial
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Leaders

If PR didn't exist, would we bother to invent it?

A few years ago, the politician and journalist Matthew Parris made a film for Channel 4’s ‘Without Walls’ strand, in which he declared public relations to be an utterly pointless industry, without merit or use. He was forced to eat...

Posted by: Magnus Shaw
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

Guinness to take the Premiere League?

It's been heavily rumoured that Guinness owners Diageo are gearing up to present a bid to make the world-famous Irish stout brand the title sponsors of the Premier League. They are, however, apparently not prepared to enter into a bidding war. Other...

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 2)

Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...

Posted by: Benjamin Hiorns
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Leaders

The Honey Monster comes of age

The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...

Posted by: Benjamin Hiorns
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Leaders

Domino's take a slice out of Hollyoaks

It was announced yesterday that the global pizza chain Domino's will be sponsoring the popular Channel 4 soap Hollyoaks beginning Monday the 21st of January, taking over from the show's current sponsor VO5. The multimillion pound, two-year deal, will...

Posted by: Creativepool Editorial
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Leaders

Lykke Li is breaking grounds with Peugeot

Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...

Posted by: Creativepool Editorial
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Leaders

Weber Shandwick claims top honours from The Holmes Report

Leading global PR firm and Interpublic Group agency Weber Shandwick have been named as the “Global Agency of the Year” for 2014 by The Holmes Report; a report conducted by the Holmes Group on the public relations business. The agency beat...

Posted by: Benjamin Hiorns
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Leaders

WPP Lose Miller Lite Ad Account

TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...

Posted by: Creativepool
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Leaders

Ogilvy's Doug Scott takes on new role at WME | IMG

An internal announcement made yesterday has stated that Doug Scott, the president and founder of Ogilvy Entertainment, will be joining WME | IMG as the firm's New York-based executive vice president of marketing and brand solutions. A new role...

Posted by: Benjamin Hiorns
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Leaders

MillerCoors launch a formal review for Miller Lite account

MillerCoors recently announced that the creative account for Miller Lite, the fourth-largest beer brand in the US, has been put up for review, and has sent requests for proposals to the Publicis Groupe's Leo Burnett Chicago, Omnicom's TBWA LA and...

Posted by: Benjamin Hiorns
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Leaders

DeVito/Verdi win Bernie & Phyl's Furniture advertising account

Boston-based furniture retailer Bernie & Phyl's has named the New York agency DeVito/Verdi as its agency of record. The award-winning agency was granted a seat at the company's table by Rob Rubin, Bernie & Phyl's president of merchandising and...

Posted by: Benjamin Hiorns
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Leaders

RKCR/Y&R unveil new “Back to School” TV ads for M&S

M&S uploaded three new “Back to School” TV spots to its Facebook Twitter and YouTube channels yesterday, as well as an exclusive online video called “Both Getting Picked”. The ads form part of a campaign, which will focus on...

Posted by: Benjamin Hiorns
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Features

What does Creativepool's Salary Guide have to do with Wimbledon?

Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...

Posted by: Ashley Morrison
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool
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Leaders

KV 'Pops' Sridhar to join SapientNitro as chief creative officer

It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...

Posted by: Benjamin Hiorns
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Leaders

The SYZYGY Group dramatically raise their stakes in Ars Thanea

The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...

Posted by: Benjamin Hiorns
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Leaders

Fashion's New Year's honours

The 2013 New Year's honours list has been drawn up and announced. This year it consists of a female-heavy list of special mentions and an ominous absence of big names such as Andy Murray and David Beckham whom were both expected to receive...

Posted by: Jessica Hazel
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Inspiration

A Fashion Galore! - Welcome to the wonderful world of Isabella Blow.

Somerset House is currently showing an exhibition about the extraordinary life of Isabella Blow, a woman who performed a striptease at Andy Warhol's funeral to the live music of the Velvet Underground, not to draw attention to herself, but because...

Posted by: Jessica Hazel
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Leaders

Daley Male: why prejudice won't affect the Olympian boy-brand

Unless you’ve been asleep for the past week, you’ll be all too aware of Olympian Tom Daley’s announcement about his sexuality via a ‘selfie’ YouTube video. The reaction has been incredible - from the media and the public...

Posted by: Ashley Morrison
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Features

Christmas Borebles

Creative agency Sane & Able have designed a set of Christmas Cards to keep in the Festive spirit. And what better way than paying homage to those lovely celebrities thats wit and passion for life will add a little festive cheer to anyone’s...

Posted by: Sane & Able
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Leaders

Hey, sugar. Is John Lewis' Christmas ad too treacly?

Could they have been the most expensive two minutes in advertising history? Well, if they weren’t, they certainly weren’t far off. Last Saturday during X Factor - and therefore requiring the sign-off from pop mogul Simon Cowell himself -...

Posted by: Ashley Morrison
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Inspiration

Photoshop Fail. Ads And Magazine Covers To Make You Cringe

We love Photoshop because it's one of the design industry's best tool and friend. Nowadays with the never ending supply of tutorials, apps and YouTube videos, anyone can be a designer, photographer and retoucher. With some fair amount of knowledge,...

Posted by: Creativepool
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Features

Working from home: a rod for your own back?

Over the summer, I was working for a client in southeast London. I’ll be honest: the travel was a pain in the butt. We were in that ridiculously hot stretch of the summer where it was hotter in London than in most of Europe. The tube was...

Posted by: Ashley Morrison
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Features

The name's Bont. Jace Bunt.

There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...

Posted by: Ashley Morrison

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