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Inspiration

Alexa, give me 3 ways to optimise my voice search SEO

There have been some wild predictions made about the seemingly inevitable dominance of voice search within SEO. 30% of searches will be done without a screen by 2020, for example. Or, even more incredibly, 50% of all searches will be voice searches...

Posted by: Woven Agency
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Alexa on Trial

It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...

Posted by: VCCP
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Leaders

Rebrand Roundup: Alexa Chung, Tinder, Landsec and other stories

Landsec - Pollitt & Partners Land Securities, a commercial property company, has launched a new identity - Landsec - with the help of Pollitt & Partners, an independent design agency. The new brand focuses on experience and the...

Posted by: Creativepool Editorial
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Leaders

Time Out launches daily ‘best of the city’ briefings on Amazon Alexa

Leading global media and entertainment brand Time Out has teamed up with Amazon to launch the Time Out Flash Briefings skill for Amazon Alexa. These are the first daily briefings about the three best things to do in NYC, LA, Chicago and London -...

Posted by: Creativepool Editorial
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Leaders

Arsenal and AKQA Launch Amazon Alexa Skill

Arsenal FC has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot,...

Posted by: Creativepool Editorial
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Inspiration

The Beauty of Technology: How beautiful boundaries are being broken

The beauty sector is being transformed by technology. From hyper-personalisation in skincare and foundation to 3D-printed make-up (yes, really), tech is increasingly enabling brands to innovate in an oversaturated market and meet shifting consumer...

Posted by: Matter Of Form
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Leaders

Shouting at machines - How to smartly design for voice user interfaces

The advent of voice assistants like Amazon Alexa has brought about a brand new discipline for brands, designers and marketers to get acquainted with. Designing a voice user experience is not the same as designing for a traditional UI. If you want...

Posted by: Matter Of Form
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Leaders

CES 2020: Our Top Tech Picks

Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...

Posted by: The Flash Pack
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Leaders

A clashing of cultures & the future of collaboration in the media

The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...

Posted by: Creativepool Editorial
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Leaders

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

Posted by: ifour
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Leaders

3 things that will shape the future of ecommerce

It seems rarely a day goes by without the word 'ecommerce' coming up. The growing ubiquity of ecommerce in the UK (by 2023, it will have a predicted 97% penetration rate) - combined with the much-mooted “death of the high street” - means...

Posted by: Creativepool Editorial
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Leaders

Smart speakers set to drive the future of e-commerce

Not too long ago, smart speakers such as Amazon Alexa and Google Home were there just as a nice to have in the corner of the room. They’d be great for playing the odd song when guests were over or proving a conversation point mid-argument. But...

Posted by: Creativepool Editorial
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Industry

How Ogilvy won an Annual award in five seconds for Cadbury

Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...

Posted by: Ryan Watson
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Leaders

Brands need to find their vocal chords

A view from David Coombs... Voice just got personal, thanks in part to the arrival of Google’s new robotic assistant Google Duplex which sounds eerily similar to a human voice, replete with natural speech pattern and hesitations and interjections...

Posted by: Persuasion Communications
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: REWIND
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Leaders

Super Bowl Ads 2018

Whilst traditional TV advertising has long been superseded by digital as the most relevant and important medium for marketers and agencies alike, adland always resets itself for one night in February. One night where ad spend is at an annual high and...

Posted by: Creativepool Editorial
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Leaders

Will Designers Dream of Electric Sheep?

I’m baking bread. You should too. It’s fun. Creative. Somehow messy. I personally don’t follow a recipe; it’s a pretty straight-forward process. Below is a standard recipe:(1) Dissolve yeast in warm water in a large bowl. Add the sugar, 1...

Posted by: Andrea Flamini
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Leaders

6 reasons why AI is so hot right now

Haven’t you heard? Artificial intelligence (AI) is so in at the moment. Forget about jobs in architecture or social media. Everyone wants to know about AI research scientists and machine learning roles. AI is all the rage. What once was seen...

Posted by: Lobster
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Leaders

#techtuesday: The best of CES 2018 and other stories

CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...

Posted by: Creativepool Editorial
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Inspiration

AI in Voice needs UX - are your UX skills developed enough?

The most exciting projects I’ve ever worked on were ones where challenges were presented through the change and innovation of technology, which ultimately affects social culture, communication and human interaction. We are now experiencing fast...

Posted by: Sam O'Brien

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