Displaying 37 - 72 of 5371 results
McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...
Posted by: Magnus Shaw
Spar There's no doubt about it, Spar stores are very handy. In fact, where I live, they're the only shop open on Christmas Day. And here they come pitching their Easter offering, which interestingly seems to largely consist of booze. Not a chocolate...
Posted by: Magnus Shaw
THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....
Posted by: Magnus Shaw
M and M Direct - Start Saving Quite how a catalogue clothes company manages to use that name, without falling foul of the chocolate people (whose ad we reviewed last week), I'm not sure. Perhaps it's because their ad is so anodyne and dull, the...
Posted by: Magnus Shaw
Capital FM - Biggest Hits I'm not overly fond of Capital Radio. Over the last decade they've set about eradicating truly local music radio, and ensuring its replacement is nothing more than banal yammering. But what of their advertising? Well, not...
Posted by: Magnus Shaw
Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...
Posted by: Magnus Shaw
McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...
Posted by: Magnus Shaw
Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...
Posted by: Magnus Shaw
Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...
Posted by: Magnus Shaw
Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...
Posted by: Magnus Shaw
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...
Posted by: Magnus Shaw
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...
Posted by: Magnus Shaw
Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...
Posted by: Magnus Shaw
H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...
Posted by: Creativepool Editorial
When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...
Posted by: Magnus Shaw
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
Havas helia Havas helia announces the expansion of its senior management team, as Paul Kitcatt and Lisa Lee join to drive the business forwards and support the marketing agency’s sustained growth, following a series of new business wins. Both...
Posted by: Creativepool Editorial
A roundup of the most important news of the week in the advertising awards world... Advertising Week 2016: 26-30 Sept This week was Advertising Week in New York. Attendees of the week-long event got to hear Carolyn Everson, Imran Khan, Wendy Clark...
Posted by: TheNextGag
BBD Perfect Storm BBD Perfect Storm has strengthened its management line up with the appointment of David Shiel to the role of Client Services Director. Shiel, who was previously at The Engine Group where he was a Partner, will support BBD Perfect...
Posted by: Creativepool Editorial
Wavemaker: Specialist content division By far and away the biggest news for MEC this month has been the launch of its specialist content division; MEC Wavemaker, which consolidates MEC’s content strategy, social, partnerships and experiential,...
Posted by: Creativepool Editorial
Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...
Posted by: Creativepool Editorial
Publicis London Publicis London has hired Grey’s multi-award winning deputy executive creative director Dave Monk as its new ECD. He will bring a creative force and internationally recognised talent to the agency that will play a key role in...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
Thierry Albert is a French Director and Creative Director based in Amsterdam who writes and directs music promos, advertising campaigns and documentaries for the likes of The Pet Shop Boys, Dazed, Instagram, Duke Dumont, Format B and Uber. A fan of...
Posted by: Creativepool Editorial
This year at Cannes Lions, we saw a lot of key trends emerge, from the importance of sustainable advertising and steps towards more eco-conscious practices, to our place in the metaverse. But, as expected, audio advertising and the innovation the...
Posted by: Creativepool Editorial
Everyone wants to feel like the belong somewhere. It’s one of the fundamental things that makes us human. The world of advertising, however, as been seen by many as a pretty elitist environment, a sentiment that the industry has been trying...
Posted by: Benjamin Hiorns
We speak to a lot of designers and creative directors here at the Creativepool member spotlight but, for whatever reason, we rarely speak to writers. Luc Benyon, however, is more than just a writer. The Zurich-based Luc is a branding expert, writer...
Posted by: Creativepool Editorial
There’s an adage in online media that you’ve probably all heard a thousand times before - “content is king.” But the thing is, content without context is just words and pictures. If content is king then context is...
Posted by: Benjamin Hiorns
In addition to the illustrious Creativepool Annual, several other very prestigious design awards programs are also currently open for entries. I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the...
Posted by: The Darnell Works Agency
Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...
Posted by: Creativepool Editorial
Virtual Reality is now. If most of the advertising industry hasn’t jumped on the VR ship yet, you can bet we will soon - or at least, as soon as those incredibly expensive headsets become a bit more affordable (or attractive?) for the general...
Posted by: Antonino Lupo
We heard a great deal of talks about mental health, work-life balance and authenticity during the past year, and the push to remote work is certain to leave a long-lasting mark in the workforce - creative industry or otherwise. What was once...
Posted by: Antonino Lupo
Being a creative in this day and age demands the ability to wear a variety of hats and ensure they fit snugly. Michael Scantlebury has worn more hats than most in his extensive history in the sector both at home in New Zealand and in his adopted home...
Posted by: Creativepool