Displaying 397 - 432 of 4189 results
Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...
Posted by: Magnus Shaw
Peperami After a competitive pitch process, Havas Helia, has won the digital engagement work for Peperami, the flavoured salami brand now owned by Jack Links. Havas Helia has been tasked with building a new UK website for the brand and driving...
Posted by: Creativepool Editorial
McVities - Sweet Friends The image of two tough-nut window cleaners going all soppy over some soft toys is undeniably amusing, and that's what we find in the latest execution of McVities 'Sweet' campaign. Clearly a lot of time and money have been...
Posted by: Magnus Shaw
Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...
Posted by: Creativepool Editorial
Barclays - Code Playground There can be few things more important to a kid's education right now, than teaching them code. Whilst nothing is guaranteed, it's surely their best bet for a productive career in later life. So Barclays have launched an...
Posted by: Magnus Shaw
Jackpot Joy - Bus Stop There's so much to baffle me here (which leads me to suspect these people are not really addressing me). Does Barbara Windsor really need money so badly that she's forced to appear in online bingo ads? Can't Eastenders give...
Posted by: Magnus Shaw
Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...
Posted by: Magnus Shaw
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
Pinterest, the visual social network, plans to significantly further how it monetises its site by improving how advertisers use it. The site, which sells itself as a “Discover-based” social media platform, will serve up more user data to...
Posted by: Creativepool Editorial
eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...
Posted by: Magnus Shaw
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...
Posted by: Magnus Shaw
H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...
Posted by: Creativepool Editorial
Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...
Posted by: Magnus Shaw
When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...
Posted by: Magnus Shaw
Over the weekend, popular picture messaging service Snapchat (which has been in the news of late due to the recent server hacks dubbed “The Snappening” by opportunistic perverts everywhere) revealed its first ads for US users, a move that...
Posted by: Benjamin Hiorns
It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...
Posted by: Benjamin Hiorns
This is how it happened - or at least how I became involved. Scrolling through Twitter yesterday, I noticed a message which expressed alarm at real zombies being at large in real Scotland. It was followed by this link:...
Posted by: Magnus Shaw
TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...
Posted by: Creativepool
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
It was announced yesterday that Paul Roebuck will return to BBDO as executive vice president and worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business at the BBDO headquarters in New York. This is...
Posted by: Benjamin Hiorns
Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...
Posted by: Benjamin Hiorns
Haier India, the consumer durables and home appliances firm, recently named TBWA\India as their media agency of record, meaning the agency will be responsible for all creative communication in print, outdoor and TV/Radio, taking over the mandate from...
Posted by: Benjamin Hiorns
Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history. Many advertisements achieve good buzz marketing naturally, through internet and televised...
Posted by: Creativepool
A survey recently conducted by, GlynnDevins, North America's premier marketing and advertising agency serving senior living communities, has found that most over 70's find that they are being portrayed in an unrealistic or stereotypical manner by...
Posted by: Benjamin Hiorns
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...
Posted by: Benjamin Hiorns
Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...
Posted by: Magnus Shaw
Starcom MediaVest Group's global chief executive officer, Laura Desmond, has recently been named chair of the board of directors of the Ad Council, succeeding Debra Lee, chairman & chief executive officer of BET Networks. The council will be...
Posted by: Benjamin Hiorns
After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...
Posted by: Benjamin Hiorns
One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...
Posted by: Magnus Shaw
By way of distraction from the work I was supposed to be doing today, I clicked on a link to a piece of writing on a reputable music website. About a paragraph into the article an unexpected thing happened. The webpage was suddenly obscured by a...
Posted by: Magnus Shaw
Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...
Posted by: Magnus Shaw
The AAF (American Advertising Federation) named Renetta McCann, chief talent officer of Leo Burnett US, as the 2014 Industry Influential for her tireless effort in championing multiculturalism in the advertising world, and promoting opportunities in...
Posted by: Benjamin Hiorns