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Displaying 217 - 252 of 1900 results

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Leaders

BBD Perfect Storm scoops up a Dream account

After having scooped a huge account in the form of the Prudential's 'PruProtect' life insurance business at the end of last month, BBD Perfect Storm now adds another wealthy string to its bow in the form of bed specialist 'Dreams', who yesterday...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather Worldwide win highly coveted Tiffany & Co. account

Ogilvy & Mather Worldwide have significant cause for celebration as they were recently names the global creative agency for legendary luxury jewellery retailer 'Tiffany & Co.' after a search the brand has been undertaking since last October. Ogilvy &...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Circus Circus continues to grow and attract the best talent. This week, the micro-network led by Bruno Lambertini, Ignacio Liaudat and Luis Alonso announced the addition of Federico Durán to the Los Angeles office, with Durán joining the...

Posted by: Creativepool Editorial
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Inspiration

How to avoid own goals with Snickers #BehindTheIdea

Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...

Posted by: Creativepool Editorial
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Inspiration

Phillips #ShareTheCare for mums across the world #BehindTheIdea

Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Inspiration

Setting the juice loose #BehindTheIdea

Following the highly successful ‘I Spy Maynards’ campaign which grabbed the public’s attention last summer, Maynards Bassetts and agency of record, VCCP London have launched another bold and playful OOH campaign to remind the nation...

Posted by: Creativepool Editorial
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Inspiration

Burger King gives up on the Whopper | #BehindTheIdea

BBH is putting the spotlight on the nation’s most famous chicken burger - Burger King’s Chicken Royale in a campaign that taps into a truth that for some, the Home of the Whopper, isn’t all about the beef. But instead of a...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Inspiration

Dogs Trust celebrates "Ground Dog Day" | #BehindTheIdea

“Ground Dog Day” aims to reframe Dogs Trust as a charity that supports owners and their dogs through all stages of life. With the charity receiving an alarming 1,000 calls a week from worried owners who feel like they have no choice but...

Posted by: Creativepool Editorial
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Workshop

Avon ask us to embrace our power | #BehindTheBrand

Avon’s refreshed brand created in partnership with Wunderman Thompson UK showcases ‘Embrace your Power’, a new global platform, visual identity, creative approach and integrated campaign. For over 135 years, Avon has stood for...

Posted by: Creativepool Editorial
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Inspiration

Owning the lick with Cutwater and Hartz | #BehindTheIdea

For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect fit with Durex | #BehindTheIdea

Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...

Posted by: Creativepool Editorial
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Inspiration

Sending love to the Tin Man this Christmas | #BehindTheIdea

An Post, Ireland’s national postal service, launched a magical new creative campaign this year to demonstrates the importance of sending love to your nearest and dearest this Christmas. Taking inspiration from ‘The Wonderful Wizard of...

Posted by: Creativepool Editorial
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Leaders

Playing the long game and #GettingToKnow Great State’s Matt Powell

Matt Powell was recently hired as Creative Director at Great State, where he joins a multi-disciplinary team redesigning the Royal Navy’s website, plus significant projects for Honda, Orange and Bristol Airport. Starting his career at Profero,...

Posted by: Creativepool Editorial
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Inspiration

Bringing plant-based beats to life through TikTok | #BehindTheBrand

Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...

Posted by: Creativepool Editorial
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Workshop

How much should I charge as a freelance events designer?

Now that the pandemic has gently receded into the background hum of everyday life, the events sector has finally started to come back to life. Indeed, we recently celebrated a pretty spectacular event ourselves with our 2022 Annual launch earlier...

Posted by: Creativepool Editorial
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Inspiration

Peperami shakes up a wedding and breaks the internet | #BehindTheIdea

In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...

Posted by: Creativepool Editorial
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Features

A rallying cry for pubic hair justice | #BehindTheIdea

Gillette Venus from P&G has launched its latest salvo from Grey New York to de-stigmatize pubic hair. This month it premiered the song “It’s Time to Care (For Your Pubic Hair)” featuring female rapper Princess Nokia. The brand...

Posted by: Creativepool Editorial
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Inspiration

The V&A explores the transformative power of creativity | #BehindTheIdea 

Back in April, the V&A Museum launched a campaign created by adam&eveDDB to champion the belief that creativity is what makes us human. The campaign promoted the V&A’s permanent collection and encouraged the public to explore the abundance of...

Posted by: Creativepool Editorial
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Inspiration

Giving Optimus Prime a day off from saving the universe | #BehindTheIdea

While the later, Mark Whalberg fronted Michael Bay films might have started to sour the public’s relationship with the Transformers, their lasting widespread appeal can’t be denied, particularly among the millennials who grew up with...

Posted by: Creativepool Editorial
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Industry

How Engine boosted recruitment for the Royal Air Force | #BehindTheIdea

The Air and Space Operations division of the Royal Air Force doesn't get much drama on a day-to-day basis; but when they do, it's as high-stakes as you could ever imagine. The Royal Air Force needed to recruit the right people to help protect the...

Posted by: Creativepool Editorial
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Inspiration

The campaign that encourages women to touch themselves up | #BehindTheIdea

Nearly two thirds (64%) of women aged 18-35 years old are not checking their chests regularly every month but 1 in 7 women are affected by breast cancer in their lifetime. Superdrug has taken matters into its own hands and launched a new unique...

Posted by: Creativepool Editorial
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Inspiration

A retro flash mob featuring Steps brings the house down | #BehindTheIdea

Last month, O2 launched a social first campaign to promote the Samsung Galaxy Z Flip3 foldable phone by UK agency of record, VCCP London and Girl&Bear. The campaign saw the iconic Noughties pop band, Steps, take over the famous O2 arena with a...

Posted by: Creativepool Editorial
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Industry

Getting the world's to-do list 'done' | #BehindTheIdea

We all love to-do lists and post-it notes. Ticking a box and binning a sticky give us great satisfaction - so why shouldn't we look at the UN's Global Goals like a gigantic to-do list for the world? This was the idea behind one of the latest...

Posted by: Creativepool Editorial

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