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Leaders

Are the Co-Op late to the Christmas party?

The Co-operative Food, the Co-op's answer to Tesco, are appealing to last minute shoppers in their new Christmas TV campaign, which is probably for the best, given that Christmas Day is but a fortnight away. The retailer, which boasts a store...

Posted by: Creativepool Editorial
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Leaders

Someone sharpens Glasses Direct's vision

Glasses Direct, a UK retailer that sells prescription glasses online, has been working with the London-based design agency SomeOne and its digital sister agency SomeOne/Else on an “Elegant” rebrand. The idea is to make the process of...

Posted by: Creativepool Editorial
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Leaders

Introducing the two-faced smartphone

Russian phone brand Yota, recently launched a daring new smartphone that includes a secondary e-ink screen, designed to work in tandem with a primary AMOLED screen and significantly increase battery life. This is Yota's second stab at the smartphone...

Posted by: Benjamin Hiorns
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Matt Johnstone illustrates for Eurostar’s 20th birthday

Matt Johnstone illustrates for Eurostar’s 20th birthday This year Eurostar turned 20, and to celebrate they asked jelly’s Matt Johnstone to do a special live event in the Eurostar departure lounge. Working directly onto a large canvas...

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Leaders

Fighting Ebola with satellite TV and stencils

SES, the global satellite company that reaches between 4 and 5 million households in English-speaking Africa, recently launched a bespoke TV channel focused on educating West Africans about Ebola. The “Fight Ebola” channel will be...

Posted by: Creativepool Editorial
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Leaders

Busy Bees at the BBC this Christmas

The London-based media management company Red Bee Media, which was recently acquired by the Swedish communications firm Ericsson, has been incredibly busy this Christmas season, creating a set of ambitious idents for BBC One. The three idents each...

Posted by: Creativepool Editorial
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Leaders

Lykke Li is breaking grounds with Peugeot

Peugeot released the world's first interactive automotive trailer yesterday, allowing viewers to truly immerse themselves in the key features of the new Peugeot 108. The trailer was produced by social media marketing agency 33Seconds, and uses...

Posted by: Creativepool Editorial
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Leaders

Dirty Sanchez veteran grows up (almost)

Does anyone remember Dirty Sanchez? Unfortunately, I do. For the (lucky) uninitiated amongst us, it was essentially a Welsh reading of Jackass. In other words, it featured man-children degrading themselves via a series of increasingly bizarre stunts...

Posted by: Benjamin Hiorns
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Leaders

Paul Windle Design is flying high

Paul Windle Design’s creative art studio have collaborated with the Virgin Atlantic design team to create the new ‘Birthday Girl’ flying lady illustration for the airline’s latest hi-tech Boeing 787-9 aircraft. The first...

Posted by: Paul Windle Design
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Leaders

What is the Forrester Report and why is it wrong?

Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....

Posted by: Magnus Shaw
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Leaders

Singapore's hottest ad execs and marketers

The Singapore Business Review recently named three executives from Grey Group Singapore on their “10 hottest ad execs and marketers under 40” list, meaning the agency has taken almost a third of the entire list! In descending order...

Posted by: Creativepool Editorial
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Leaders

Royal Mail discover the third dimension

Royal Mail appear to have noticed that 3D printing is quite a big deal at the moment, and have jumped on the bandwagon with a new scheme that will allow customers to order 3D printed items directly from the company's Central London delivery offices...

Posted by: Benjamin Hiorns
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Leaders

Bazillion reach outside their comfort zone

The boldly named 3D animation and VFX studio Bazillion Pictures, is being reborn, with owner and creative director Jeff Beith embarking on a campaign to introduce its creative services to a wider audience. The studio is based out of a facility in...

Posted by: Creativepool Editorial
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Leaders

Omnicom advocate another new acquisition

The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...

Posted by: Creativepool Editorial
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Leaders

A Right Honourable Christmas? When design meets politics

There are few things more cringe-worthy than politicians trying to be any of the following: hip, funny, down with da yoof, normal, John Travolta. I had to add number five because I'm still haunted by images of John "Two Jags" Prescott bopping away at...

Posted by: Ashley Morrison
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Leaders

KBS announce official Asian expansion

Leading global brand agency KBS announced recently that it will be opening regional headquarters in Shanghai early next year, formalising its expansion into the Asia region. Douglas Lin and Jonathan Ip have been chosen to lead the Shanghai office,...

Posted by: Creativepool Editorial
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Leaders

Saatchi Gallery announce £12,000 schools prizes

The Saatchi Gallery recently announced the commencement of this year's Saatchi Gallery/Deutsche Bank Art Prize for Schools, which accepts entries across the globe from young artists aged up to 18, with the winner entry receiving £12,000. The...

Posted by: Creativepool Editorial
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Leaders

Nintendo to finally join the smartphone revolution?

No, Nintendo are not launching their own smartphone (though I have no idea why, as it would probably result in Black Friday levels of consumer chaos, and their have been rumours that they might be developing their own Android tablet), but are...

Posted by: Benjamin Hiorns
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Leaders

Is the Sainsbury's Christmas ad really offensive?

Supermarket wars have been with us for as long as there have been supermarkets. But the intensity of the competition has never been so keenly felt as it is today. Tesco has had a thoroughly miserable year, which cost them one Chief Executive, a mass...

Posted by: Magnus Shaw
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Leaders

Top Hires of the Week

M&C Saatchi appoint new creative quartet M&C Saatchi Sydney recently bolstered their creative ranks quite considerably with four significant new appointments. The news comes just weeks after M&C Saatchi won the B&T Grand Prix Agency of the Year and...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Wieden+Kennedy Bags Tyrrells Wieden+Kennedy London was recently appointed as the creative agency for Tyrrells, the English crisp and snack makers. The agency, which won the business without a competitive pitch, will be leading all creative...

Posted by: Creativepool Editorial
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Leaders

Design Museum unveils £80 million refresh

The London Design Museum is set to move to Kensington as part of a drastic £80 million revamp, which will see leaving its current home at Shad Thames near Tower Bridge, and setting up shop in its new skin by 2016. The museum will triple in size...

Posted by: Creativepool Editorial
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Leaders

Apple accused of deleting their rivals

News has emerged over the last couple of days that Apple has been accused of scanning the iPods of its users for music that wasn't purchased on iTunes and effectively forcing them to delete those files. Apple however, are claiming the move was purely...

Posted by: Benjamin Hiorns
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Leaders

A Cute £1 Mil for this Christmas Ad

Whilst the United Biscuits-owned McVitie's brand hasn't attempted to compete in the highly competitive Christmas ad race for over three decades, the recent launch of its £12 million master brand strategy, which saw the biscuit makers claim 30%...

Posted by: Creativepool Editorial
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Leaders

Sir Clive Sinclair reinvents gaming's past

Though many reading this will perhaps be too young to remember the days of pre-Nintendo gaming, there are those amongst us who still remember the glory days of the ZX Spectrum. The Spectrum was Sir Clive Sinclair's answer to the rapidly booming video...

Posted by: Benjamin Hiorns
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Leaders

WPP make another 'Swift' purchase

It was announced yesterday that Possible, the WPP-owned digital agency, will be acquiring the Portland, Oregon-based digital shop Swift, furthering WPP's string of recent investments in fast-growing markets and sectors such as mobile and digital....

Posted by: Creativepool Editorial
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Leaders

A full tank of petrol for £2.80?

The UK arm of Kia Motors has teamed up with VCCPme to create a unique interactive publicity stunt to promote the first, fully electric Kia car; the Kia Soul EV. The stunt works on the campaign tagline, “The Power To Surprise,” and took...

Posted by: Benjamin Hiorns
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Leaders

Is PayPal's audio logo pointless?

Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...

Posted by: Magnus Shaw
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Leaders

Ving Rhames apologises to Pepsi

Arby's was in hot water recently, when the restaurant chain received a “Friendly reminder” from Pepsi that they had yet to release the second of their promised ads featuring the soft drink. The brand had already wrapped up its creative...

Posted by: Creativepool Editorial
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Leaders

Kickstarter saves the iconic Kemistry Gallery

Until recently, the iconic Kemistry Gallery for graphic design in London was facing closure, due to greedy Shoreditch developers, who are looking to edge the gallery out in favour more homogenised fluff. One ambitious Kickstarter campaign later,...

Posted by: Creativepool Editorial
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Leaders

How to grow a beard of bees

M&C Saatchi has teamed up with director Matthew Swanson from Epoch Films, and design and visual effects agency Timber to create a (literally) buzz-worthy spot for the San Diego Zoo. The spot, entitled (rather aptly) “Bees,” is a...

Posted by: Benjamin Hiorns
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Leaders

Would you strap a lie detector to your forehead?

TOMY, the world-renowned toy manufacturer, recently launched a new breakthrough device that acts as both a lie and stress level detector. The Cocoro Scanner, works by reading a pulse from a person's forehead through a bespoke sensory mechanism. The...

Posted by: Creativepool Editorial
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Leaders

McCann Erickson joins the Army

McCann Erickson has launched a new campaign for the US Army, which aims to help the American public understand exactly what makes the Army so unique and vital. The idea for the campaign emerged from market research that revealed most Americans, even...

Posted by: Creativepool Editorial
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Leaders

Rentrak brings home $128mil Kantar deal

Rentrak, the US ratings measurement company, recently completed its acquisition of Kantar Media's US assets in a deal worth around $128 million, $30 million higher than projected back in October, when Rentrak agreed to issue 1.53 million shares of...

Posted by: Creativepool Editorial
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Leaders

Prince Harry shared his secrets for World Aids Day

Celebrities such as Nicole Scherzinger, Paloma Faith, have all shared their support alongside Prince Harry for World Aids Day (which fell yesterday on the 1st of December) by sharing their secrets online as part of a campaign devised by CHI &...

Posted by: Benjamin Hiorns
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Leaders

Cooper Hewitt Museum undergoes 'Oparatic' redesign

The Cooper Hewitt, Smithsonian Design Museum in New York, which is the only museum in the country devoted to historical and contemporary design, will be reopening on the 12th of December following a “Transformational” redesign and a...

Posted by: Creativepool Editorial

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