Displaying 1 - 36 of 334 results
How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...
Posted by: Benjamin Hiorns
In the rapidly evolving landscape of digital marketing, a new study by Picnic, in collaboration with YouGov, has brought to light a critical aspect often overlooked in advertising strategies: the user experience. This research, encompassing a broad...
Posted by: Benjamin Hiorns
A new report has been released on the back of exclusive research that shows a large majority (69%) of women aged 45-60 feel invisible to brands and advertisers. The insight-packed report by The Behaviours Agency also shows that only 7% think...
Posted by: Benjamin Hiorns
Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...
Posted by: Creativepool Editorial
Earlier this year, Juicy Couture embarked on a captivating Valentine's Day campaign aimed at rekindling nostalgia among devoted Juicy enthusiasts, while simultaneously attracting new brand followers. Unlike conventional social campaigns that...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
Ian Wharton served as part of the creative leadership for design and innovation agencies in WPP and Publicis Groupe. He is the Founder of health technology startup Aide Health, an advisor at Justified Studio, the author of Spark for the Fire: How...
Posted by: Creativepool Editorial
If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...
Posted by: Creativepool Editorial
A new campaign aims to demonstrate the reality of life without choice and to reframe the meaning of ‘pro-life’ by targeting those who support restricting reproductive healthcare options. ‘Made by Choice’ is the work of...
Posted by: Creativepool Editorial
Artistic appropriation, the practice of borrowing or recontextualizing existing images or ideas in new works of art, has a long and controversial history. From Marcel Duchamp's "readymades" to Andy Warhol's pop art, artists have long been fascinated...
Posted by: Peter Stylianou
The UK’s number 1. Premium milkshake brand, Shaken Udder, launched a new packaging design earlier this year which evolves and strengthens branding and dials up premium taste credentials, whilst celebrating its festival heritage. Shaken Udder...
Posted by: Creativepool Editorial
With the rise of remote working, more people are now working independently from all corners of the world. Globally, there are 35 million digital nomads - many of which are working for themselves as freelancers. As freelancing becomes increasingly...
Posted by: Creativepool Editorial
Worldwide, global content marketing revenue is expected to hit $137 billion by 2026. That’s no doubt down to its proven effectiveness: targeted content, relevant to the reader’s position in the purchase process, yields 72% higher...
Posted by: We Are Amnet
Uniform call on the nation’s boys to help support the effort in menstrual education. 72% of boys have never had a lesson about periods. So, is it any wonder that 1 in 5 women have felt period shame due to comments from a male friend? 21% of...
Posted by: Uniform
Committing to an ongoing and systematic approach to coaching throughout your business unlocks significant revenue potential. Typically sales reps are the primary point of contact for your customers and prospects. To maximise their potential, they...
Posted by: Creativepool Editorial
timeTo is an organisation that focuses on providing regular training for agencies and employees as well as support for sexual harassment in the workplace. Within the training supplied by timeTo there is emphasis on the intention behind the...
Posted by: Creativepool Editorial
In a rapidly competitive environment, every brand looks to set themselves apart. They want to create an unmistakable image to achieve the highest possible brand recognition among consumers. A branding designer or brand manager is responsible not...
Posted by: Creativepool Editorial
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
I’ve been a freelance writer for well over a decade now and have never once felt like a “second best” option. I might have fallen into freelancing, but I did so with open eyes and knew exactly what the drawbacks would be (primarily...
Posted by: Benjamin Hiorns
The greatest creative departments are filled with exceptional talent. We use AI to match creative minds with the best briefs in the business - which is why our Chairman Sir John Hegarty observed that Genie could possibly be the greatest creative...
Posted by: Creativepool Editorial
Hedgehog Lab is a global digital product studio that partners with brands and enterprises to help them achieve their business goals using emerging technologies on the web, mobile and connected platforms. With over a decade’s experience in...
Posted by: Creativepool Editorial
Matt Hay, CEO at Bulbshare, on why gender-based marketing is fast becoming obsolete amid a new non-binary consumer landscape In the heyday of advertising, brands were clear about who they should market to. Things like cars, whiskey, cardigans,...
Posted by: Creativepool Editorial
I consider myself more a realist than a royalist but that doesn’t mean the Platinum Jubilee has completely passed me by. I mean, as a freelancer I’m not getting any time off and the constant TV coverage is started to frustrate me even...
Posted by: Benjamin Hiorns
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels, however, that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and...
Posted by: Creativepool Editorial
Virtue signalling is by no means a 21st century invention. For decades people have been popping their heads up above the pulpit to loudly add their voices to the genius of the crowd to make themselves look good. It’s good PR, frankly. But we...
Posted by: Benjamin Hiorns
The creative industry continues to retain its reputation as a vibrant sector that has demonstrated immense fortitude against the ever-evolving challenges of the pandemic. But there is a reason why so many creatives continue to flock to the big cities...
Posted by: Creativepool Editorial
A creative director and designer with 25+ years experience working in the creative industry, Patrick Corley-Jackson has been involved with design agencies in the UK and US and has worked with some of the world's largest (and smallest) brands. A safe...
Posted by: Creativepool Editorial
Following the turbulence and uncertainty of the Covid-19 pandemic, it’s no secret that businesses throughout the UK have been forced to adapt to the evolving demands of the new normal. Although strategies have differed depending on sector and...
Posted by: Creativepool Editorial
The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...
Posted by: The Darnell Works Agency
“Even the smallest of gates is more powerful than the tallest of walls” This is how The Gate introduces themselves and it’s quite the introduction. While they’re technically only 5 years young, they fancy themselves as an...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
WARNING: CONTAINS OFFENSIVE LANGUAGE* *Unless you don’t get offended by words like ‘fuck’. In which case, the warning should read: contains language. “Daddy, when are you going to teach me how to cut with a sharp knife and...
Posted by: Matt Batten
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
It is known that viewers retain 95% of what they watch on video. Brand videos are a powerful tool for any marketer out there - a medium with which audiences resonate now more than ever. There is an opportunity out there for marketers wanting to...
Posted by: Creativepool Editorial
All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...
Posted by: Antonino Lupo
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial