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Workshop

5-step guide to creating a realistic 3D display model

We, humans, are visual creatures and tend to be attracted to "nice things". That is a well known fact and can be noticed in almost every part of our lives, no matter if it is cars, furniture or even a nice bottle of wine. We react to nice design and...

Posted by: Božo Kaurić
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Features

The benefits of the employee-owned business model

It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...

Posted by: Antonino Lupo
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Features

Facebook’s business model is in danger

Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...

Posted by: Antonino Lupo
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Features

Is Covid killing the holding agency model?

In the middle of what some analysts have defined the worst recession since Second World War, this year we have sadly grown accustomed to all the bad news of layoffs, pay cuts, redundancies, furloughed workers and such. It comes to no surprise that,...

Posted by: Antonino Lupo
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Leaders

The future of the agency model is the hands of the disruptrepreneurs

Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...

Posted by: London Advertising
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Leaders

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Inspiration

Slices of Creativity - #MemberSpotlight

Whoever has been in the industry for a long time knows that there is no fixed way to perform tasks or achieve effective results. The story and creative process of Motion Graphics Designer Jonathan Chen demonstrate that quite well. No matter the kind...

Posted by: Creativepool Editorial
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Inspiration

Jay Lall on flattening the learning curve

Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...

Posted by: Creativepool Editorial
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Workshop

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

Posted by: Dream Farm Studios
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Leaders

The Year in Tech 2017

Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Creativepool Editorial
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Leaders

Tech Hacks: Ink mapping technology brings tattoos to life

Tattooing is a varied art form, the oldest tattoos ever discovered were found on the body of Ötzi the Iceman who lived sometime around the late 4th millennium BC. And over the centuries tattooing has been used by clans, oriental cultures,...

Posted by: Kate Lewin
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Leaders

Rebrand Roundup: Hooch, Homes and Health Clubs

Greenspace - Anthology Deptford Foundry The Greenspace consultancy has created the branding for a new London housing development, and is hoping to tell the story of the area through its work. The Deptford Foundry in south-east London is made up of...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Perfecting the IoT, 3D Printed Motorbikes & VR Porn at E3

Carlo Ratti's very personal IOT office The internet of things is one of those terms that gets bandied around a lot, but few people actually understand. Italian architect Carlo Ratti, is the exception to that rule. Ratti has designed a system for an...

Posted by: Benjamin Hiorns
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Leaders

The Revamp of Classical Animation: is 2D really the cool factor?

The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...

Posted by: Nucco
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Leaders

3D-printed Palmyra Arch coming to London and New York in 2016

The ruins of the Temple of Bel in Syria were among the best preserved at Palmyra until they were destroyed by the so-called Islamic State in Iraq and Syria last August. The only remaining monument of the over 2,000 year old UNESCO World Heritage Site...

Posted by: Creativepool Editorial
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Leaders

The Top Design Stories of 2015

January: Charlie Hebdo cover unites millions against religious fascism For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...

Posted by: Creativepool Editorial
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Leaders

Step into Damon Albarn's wonder.land at the National Theatre this week

The National Theatre is set to open a dazzling new digital exhibition this week, which will be the biggest interactive installation the theatre has ever done. Enter wonder.land is a free, digital exhibition inspired by the theatre's new musical of...

Posted by: Creativepool Editorial
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Leaders

Would you drive a cardboard Lexus?

In the wake of VW-gate, car makers are now making even more of an effort to design vehicles that are as eco-friendly as possible. Something tells us that this cardboard Lexus might be a one-off though. The luxury car makers typically work with sheet...

Posted by: Creativepool Editorial
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Leaders

Lego X is 3D printing in reverse

When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...

Posted by: Benjamin Hiorns
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Leaders

Hacker News: 3D Printed Tattoos

French design company Appropriate Audiences have hacked a 3D printer and combined it with a tattooists' needle to create a unique “Tattoo Printer,” which might take a lot of the guesswork (and some would say artistry) out of future visits...

Posted by: Benjamin Hiorns
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Inspiration

Stranger Visions 
By Heather Dewey-Hagborg

Heather Dewey-Hagborg is not only an artist, she is also a DNA biologist and computer programmer extraordinaire who does shocking things with science in the name of art, such as finding a blob of chewing gum on the street and then printing out the...

Posted by: Creativepool

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