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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

Posted by: Creativepool Editorial
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Leaders

Listening, Pivoting and Adapting with the Ogilvy Sydney CSO

When Ogilvy Australia CEO David Fox approached Toby Harrison, Toby was probably not expecting that he would soon become the one driving a substantial change in Ogilvy Australia's structure. Moving the company from compartments and silos to working...

Posted by: Creativepool Editorial
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Inspiration

From freelancing to owning a business and beyond - #MemberSpotlight

In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...

Posted by: Creativepool Editorial
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Workshop

How young creatives can build a career in 2021

A young graduate looking to enter the industry in the middle of a pandemic? Well, you're not alone. According to the BBC, there are at least seven ways in which young people employment (or lack thereof) has been affected by the Covid crisis, either...

Posted by: Antonino Lupo
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Inspiration

The heroes of a Production Designer - #MemberSpotlight

Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...

Posted by: Creativepool Editorial
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Inside the life of a NBC News Producer – #MemberSpotlight

From Tokyo to London and a career in journalism, you can tell that Simeon Paterson has travelled far and wide. Perhaps that's even where his passion for journalism comes from - and we wouldn't be surprised. Journalism is an art, and it can be a...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: how do you build an agency's identity?

Funny enough, it's quite unusual to see creative and branding agencies working on their own brands. It happens - but not as much as one would hope to see. And yet good agency rebrands, when done right, can be a good indicator of the level of...

Posted by: Creativepool Editorial
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Inspiration

Making music in the streaming age – #CompanySpotlight

When the advent of streaming unleashed pretty much what looked like a catastrophe on the music industry, many were forced to adapt or die. Founder of Syncsmith Gavin Mee was placed in an uncomfortable position - but he managed to make that harshness...

Posted by: Creativepool Editorial
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Inspiration

How Nigel Harniman makes the average look extraordinary - #MemberSpotlight

If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...

Posted by: Creativepool Editorial
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Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Inspiration

Designers shouldn’t spend 8 hours a day stuck to a chair

Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...

Posted by: Creativepool Editorial
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Inspiration

The Flexibility of Freelancing

Some days ago we asked our community why they chose to become freelancers. The answers were quite interesting: the thrill of the unknown, the variety, the freedom, the flexibility. In truth, flexibility seems to be quite a common theme for seasoned...

Posted by: Creativepool Editorial
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Features

Global creative calendar: December 2020

While 2020 is almost history, I hope you are ready, willing and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Inspiration

Freelancing to avoid burnout

The dream of working at a big corporation or agency may soon fade out as you realise that burnout is always around the corner. It's scary. It's frightening. It makes you feel lost. But freelancing is here to make up for that - at least for freelance...

Posted by: Creativepool Editorial
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Inspiration

Let your creativity be of inspiration to others

As a global community, we have the priceless fortune to witness works by creatives from all around the world. Few things are as valuable as seeing how creativity spread across the globe. This week we are going as far as Indonesia to have a virtual...

Posted by: Creativepool Editorial
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Inspiration

What is a Digital Experience?

The expectations of the average consumer from companies concerning marketing and communication have grown rapidly over the last two decades and a lot of this has to do with the growth in digital technology. We live in times where many retailers only...

Posted by: SMACK Agency
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Leaders

Diversity Drives Creativity – with CCO Owen Lee

If we want more tech wizards, more creativity, more diversity, we need to be exciting and fun again. The creative industry used to be the 'best place to work.' Over time, that fun got diluted and the purpose of the whole industry arguably got...

Posted by: Creativepool Editorial
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Inspiration

Why collaboration is the key to effectiveness

Some agencies help brands succeed with cutting-edge, disruptive campaigns that will leave a mark in the industry forever. But no matter what kind of brand it is, they all have to start somewhere. It is the task of agencies like B&B Studio to help...

Posted by: Creativepool Editorial
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Features

The key to successful fan engagement

2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...

Posted by: Paul Bidder
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Inspiration

Learning graphic design from LPs and magazines

Nearly all of us can identify a very specific point in time when we started being interested in art and creativity. For our editor, it was when a school assignment brought him to write his first ever fiction story. For graphic designer Neville...

Posted by: Creativepool Editorial
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Inspiration

Breaking your creative patterns

Curiosity brings knowledge. Knowledge brings experience. Experience brings confidence. You are hardly going to make it as a creative if you don't open your mind to new inputs and experiences. We know we babble about that a lot, but the more members...

Posted by: Creativepool Editorial
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Inspiration

Think like a hoover

It's hard to imagine being inspired while only focusing on your own art. That is the fastest way to lead your creativity to stall - to stop looking at fellow creatives, and to become too self-absorbed into your own works. Instead, you should try to...

Posted by: Creativepool Editorial
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Leaders

Follow the numbers, but don't forget the people

One would think there are enough advertising agencies out there, but the truth is you can never have enough creativity in the world. Data, KPIs and numbers dominate marketing - and sometimes this makes brands forget that people are above technology....

Posted by: Creativepool Editorial
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Inspiration

Design to transform lives

Every good creative project and innovation has at its core the need to solve an existing problem, and the passion to do so will usually bring you as far as you need to succeed. Design can change lives. And this was what started it all for creative...

Posted by: Creativepool Editorial
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Inspiration

I can’t imagine a life without photography

We can usually trace back our own passions to a very specific moment in time. For some, it was the first time they were asked to write a story as a school assignment - leading to a career in writing. For photographer Marcus Peel, it was the moment he...

Posted by: Creativepool Editorial
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Inspiration

Designers are not a one-stop-shop

Many designers like to think of a specialty - in fact, that's how things should be. However, way too many employers overestimate the simply human capabilities of a single designer. In other words, it is not uncommon for an employer to hire a...

Posted by: Creativepool Editorial
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Inspiration

Opening windows with creative director Dennis Hooftman

When it comes to inspiration, few things are as important as being able to remain open to new inputs. Creativity isn't always about doing something original. Sometimes, looking at work that has already been done can help you come up with new,...

Posted by: Creativepool Editorial

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