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Poor photographers. Them and video makers were possibly among the most hit creatives in 2020, forced to stay indoors and having to live with loads of unpleasant consequences of this social-distancing situation. But we know creatives, don’t we?...
Posted by: Antonino Lupo
How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...
Posted by: Antonino Lupo
2020 is officially over. To many, January is rebirth, repurpose, refocus - a chance to reflect on what didn’t work the year before and build on our successes for a better future. Except this time most of us probably won’t have a lot of...
Posted by: Antonino Lupo
Anyone following the video games industry has probably seen this coming for a while, but we humans love interaction and most of all, we love games and stories. There’s nothing quite like a good interactive experience with our web browser to...
Posted by: Antonino Lupo
Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...
Posted by: Antonino Lupo
If you thought 2020 was a chaos, you clearly haven’t seen what graphic design might have in store for 2021. After such an unbelievable year (in good and bad terms), we can all expect designers to bear the marks of 2020 for quite some time,...
Posted by: Antonino Lupo
One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...
Posted by: Wolff Olins
Presently, hopes for the brand new year are soaring, as each of us takes stock of available opportunities, then takes aim. To see the big picture, you're in the right place. While this schedule of events starts out slowly, its offerings will soon...
Posted by: The Darnell Works Agency
And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...
Posted by: Antonino Lupo
When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...
Posted by: Luke Luckhurst
In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...
Posted by: Kevin Forister
With quarantine keeping them stuck indoors for the present, it may be hard for would-be photographers to find the right motivation to keep practicing. When in the same four walls all day, there will be little inspiration for your next project, with...
Posted by: Creativepool Editorial
Image Source: From IABC’s COVID-19 Resources, https://www.iabc.com/covid-19-resources/ Being an excellent communications consultant is highly demanding. On top of all the other diligence and expertise, sustaining professional development is...
Posted by: The Darnell Works Agency
In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...
Posted by: Creativepool Editorial
A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...
Posted by: The Darnell Works Agency
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
Today, we enter the exciting world of creative file management. I know. Sounds thrilling! But keeping your projects organized as a Graphic Designer or Art Director is crucial when things get busy. I've been using the same system for the past 8 years...
Posted by: Kevin Forister
What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...
Posted by: Kevin Forister
There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...
Posted by: Kevin Forister
Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...
Posted by: Forward Role Recruitment
Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...
Posted by: Michael Tomes
Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...
Posted by: Creativepool Editorial
A year or so ago I was invited to do a talk at Shillington. I wasn't sure what to say and wanted to make sure it was actually useful, rather than just showing some pretty pictures. So, I had a think about what would've been useful to me when I first...
Posted by: Mark Richardson
"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...
Posted by: David Alexander
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
The demand for skilled 3D designers has increased in the past few years thanks to tighter budgets and shorter delivery times. Technology now plays a significant part in cost-cutting on shoots and computer-generated work is key to delivering a project...
Posted by: Creativepool Editorial
The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over two weeks to submit your work, we've compiled a list of top tips to get you on your way. From telling your story and presenting the results...
Posted by: Creativepool Editorial
Scheduling your day correctly as a creative in the ad industry is crucial to be efficient and effective. When should you execute work and when should you get more creative? We explore this backed up by an industry badass named Daniel Pink who has...
Posted by: Kevin Forister
Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...
Posted by: Kevin Forister
London; it’s innovative, culturally diverse and up until last year (2017) had held on to its title of ‘World’s Most Influential City’ (according to the Global Cities Index). Clearly, London remains one of the world’s most important places,...
Posted by: Beyond The Book
For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...
Posted by: Oath
Reflecting on some mentoring I've done in the past with digital, creative and marketing people at the start of their careers (as part of the Direct Marketing Association's mentoring scheme) and it is very clear to see that many feel overwhelmed by...
Posted by: Ross Taylor
For creative advertising newcomers: Are you applying for an Art Director or Copywriter internship or job? Here is my perspective on how to be successful in a creative interview. Best of luck. Hope you get the gig!
Posted by: Kevin Forister
There are just 20 days left to submit your Jukin Media user-generated-content powered social media campaigns! See the full brief here. Here are a few tips on how to submit, and win that £6,000 grand prize! 1. Use as many or as few clips as you...
Posted by: Jukin Media
Escape Studios is hosting the ultimate Careers Evening with one of Framestore’s top recruiters to help you kick-start your creative career. The multi-award winning VFX company has worked on some of the biggest films including Paddington,...
Posted by: Escape Studios
Everyone’s jumping on the influencer bandwagon. There’s probably thousands of meetings happening right now all over the world, set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But...
Posted by: Superrb