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Industry

Creativepool Annual 2021: Committed to Change for the 8th Year in a Row

Where to start with the past 12 months? The year 2020 AD has been... interesting to say the least. There isn't a single person, company, agencies or otherwise who can claim not to have been affected by Covid-19. And as we all wait for the vaccines...

Posted by: Creativepool Editorial
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Leaders

How brands can survive in the age of cancel culture

Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...

Posted by: Creativepool Editorial
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Inspiration

The value of balancing commercial and personal projects - #MemberSpotlight

All work and no play... well, you know the rest. It is hardly a coincidence that Jack from the Shining was a writer, and thus, a creative professional himself; the importance of balancing commercial and personal projects is much discussed in recent...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2021

Warning: Featured happenings in this edition of the Global Creative Calendar are closer than they appear. Over the past few years, these updates have presented you with thousands of opportunities to advance your knowledge, sharpen your skills,...

Posted by: The Darnell Works Agency
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Inspiration

Balancing distinction with familiarity - #MemberSpotlight

Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...

Posted by: Creativepool Editorial
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Inspiration

The Electrifying story and faith of Rhapsody - #CompanySpotlight

Many would lose hope in the event of a global pandemic hitting the industry. Matter of fact, many did - at least for a bit. That was not the case of Rhapsody. Starting out as an East End print production company, Rhapsody operates in the retail and...

Posted by: Creativepool Editorial
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Industry

Outmatching Digital with Fedrigoni's cultural heritage - #BehindTheBrand

When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...

Posted by: Creativepool Editorial
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Features

Why we love Twitter’s new brand

Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...

Posted by: Antonino Lupo
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Features

Diversity in the industry is still a problem

So the industry isn’t diverse enough. Big surprise, huh? You’ve heard it a lot in the past year, that we’re still “a long way ahead” of where we should be in terms of inclusion for underrepresented talent. Diversity in...

Posted by: Antonino Lupo
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Features

Design in 2021: What will influence creative?

The wonderful thing about design trends is that with a new year comes an opportunity to reset and quite literally breathe new air, colour and technique into our work.We’ve spotlighted three themes which we see dominating the creative direction...

Posted by: Something Big
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Inspiration

The surprising journey of a talented collage illustrator - #MemberSpotlight

Barbara Gibson is a collage illustrator. You don't see many of those around, and it's certainly a quirky style the one she has. All her graphic designs feel quite unique, and the more you look at them, the more you love them. It works kind of like an...

Posted by: Creativepool Editorial
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Inspiration

Forging ahead as a director in the freelance industry - #MemberSpotlight

How do you make the jump from a car manufacturer to freelance filmmaking? Will Riddell, freelance director and producer, might know a thing or two about that. Having worked for some years in APA production, Will set up his own company in 2017 to...

Posted by: Creativepool Editorial
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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

Posted by: Woven Agency
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Inspiration

2021: Predictions for an Unpredictable Year

One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...

Posted by: Wolff Olins
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Leaders

What's next for social media marketing?

It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...

Posted by: Creativepool Editorial
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Inspiration

How Nigel Harniman makes the average look extraordinary - #MemberSpotlight

If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: That time Blue Zoo embraced all Shapes

The word 'puberty' can evoke quite a varied range of bad memories in the minds of us all. It is a time of change and self-realisation. It is a time in which we become aware of our own selves, bodies and sexual identities. It is also the most...

Posted by: Creativepool Editorial
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Inspiration

Classy Creativity: a Chat with Cheddar Creative

It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...

Posted by: Creativepool Editorial
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Workshop

5 Sectors to find Creative Jobs after the Pandemic

Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...

Posted by: Antonino Lupo
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Features

”Will you do that for free?” - The Price of Creativity

Would you do that for visibility? Imagine this: you have the flu (which is really the least worrying thing that can happen to you this year, believe me) and you go to your doctor of choice to have some medications prescribed. You then head to the...

Posted by: Antonino Lupo
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Inspiration

Designers shouldn’t spend 8 hours a day stuck to a chair

Staying in touch with reality is a powerful drive for your creative inspiration. When we ask those wonderful creatives in our community how they stay inspired, most of them reply that having a walk or looking at the world around is their personal...

Posted by: Creativepool Editorial
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Leaders

Why your work environment matters – With Group CEO Russ Lidstone

"Life is too short to work with people you don't like or respect." Russ Lidstone grew up in a small fishing town in Devon. Not many can easily get out of that life. To an extent, your roots and background are exactly what defines you, and it's not...

Posted by: Creativepool Editorial
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Inspiration

What is the fuel of endless inspiration?

When you are just starting out, you can easily get caught in a storm of passion, ambition and motivation for everything related to your craft. Some people lose that, or become disillusioned with time. You shouldn't. Senior Graphic Designer Stuart...

Posted by: Creativepool Editorial
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Industry

When will the industry recover from the COVID-19 crisis?

Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...

Posted by: Creativepool Editorial
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Inspiration

Designers are not a one-stop-shop

Many designers like to think of a specialty - in fact, that's how things should be. However, way too many employers overestimate the simply human capabilities of a single designer. In other words, it is not uncommon for an employer to hire a...

Posted by: Creativepool Editorial
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Inspiration

Learning the value of self-doubt with film production house Anattic TV

"You’ll know you’re on the right path when you realise that no matter how better you get, you’ll always criticise yourself." We've had way too many occasions to talk about the impostor syndrome and why you shouldn't believe it. And...

Posted by: Creativepool Editorial
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Job Description: 3D Artist

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

Posted by: Creativepool
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Inspiration

The formal floral fancies of interior design manager April Sharman

Here at Creativepool, we could never be accused of staying in just one lane when it came to the creative industries. That’s why, today, we’ve chosen to shine our illustrious Member Spotlight on April Sharman, a design manager for Style Library...

Posted by: Creativepool Editorial
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Leaders

Recruiting After the Pandemic In the Design Industry

The pandemic has changed the way we live and work. For the past few months, employees around the world have been working remotely, getting their projects done with video conferences and online project management. It also has definitely changed the...

Posted by: Angelina Harper

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