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Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...
Posted by: Creativepool Editorial
In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...
Posted by: Creativepool Editorial
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video. He suggests that instead of trying to...
Posted by: Creativepool Editorial
Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...
Posted by: Creativepool Editorial
The new Zara logo incited a mixed response from consumers as to its aesthetic appeal, with many fans demanding the brand revert back to its previous design. But a closer look at the new logo suggests the brand is more in touch with its audience than...
Posted by: Creativepool Editorial
This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...
Posted by: The Darnell Works Agency
Voting is now open for Creativepool’s People Choice and Influencer of the Year awards for Annual 2019. The Annual celebrates and showcases the best work, people and companies from over the past year and is the only creative awards competition...
Posted by: Creativepool Editorial
Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...
Posted by: Creativepool Editorial
Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...
Posted by: Zoe Jones
We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms. Facebook data breaches and the vulnerability of its systems to...
Posted by: Creativepool Editorial
China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital creative...
Posted by: Creativepool Editorial
Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...
Posted by: Creativepool Editorial
The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...
Posted by: Ryan Watson
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...
Posted by: Creativepool Editorial
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...
Posted by: Creativepool Editorial
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...
Posted by: Creativepool Editorial
Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...
Posted by: Creativepool Editorial
There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...
Posted by: Creativepool Editorial
The term ‘innovation’ can be interpreted in so many ways which means it gets commonly overused in the creative industry, according to a panel at Connect: London. In a session entitled The Best Way to Kill Innovation is to Sell it, the...
Posted by: Creativepool Editorial
Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...
Posted by: Creativepool Editorial
It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...
Posted by: The Darnell Works Agency
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
Human interaction, the high street and 5G are all areas of focus in Ian Scott's retail trends report for 2019. The Williams Lea Tag shopper marketing and innovation manager sheds light on his predictions for the shopping space and how the point of...
Posted by: Creativepool Editorial
Smoothie brand Innocent’s Annual Brand Team of the Year win in 2018 energised its whole creative team, according to Katie Rosen, group head of creative. The department has grown by 10 - from 8 to 18 - in her five-year tenure since she joined...
Posted by: Ryan Watson
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Posted by: Creativepool Editorial
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk. Simon Richings, ECD, and Miguel Alvarez, director of technology,...
Posted by: Creativepool Editorial
- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...
Posted by: Creativepool Editorial
The culture at a company is more important than the talent employed, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London festival and shared his thoughts on what makes a great leader...
Posted by: Creativepool Editorial
Tim Hole is a high-performance specialist and founder of Breathe Labs, a company providing coaching, training and collaboration systems to the creative industry. As well as implementing systems to help people work better together as humans,...
Posted by: Creativepool Editorial
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...
Posted by: Ryan Watson
Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...
Posted by: Creativepool Editorial
Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change? A panel at...
Posted by: Creativepool Editorial
The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...
Posted by: Creativepool Editorial
YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...
Posted by: Creativepool Editorial
One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...
Posted by: Creativepool Editorial