Displaying 649 - 684 of 1786 results
It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...
Posted by: ifour
D&AD has extended the deadline for applications to its life-changing and career-making free night school, New Blood Shift, to next Monday 26 August. This year also sees the introduction of a new £10,000 travel and accommodation fund for New...
Posted by: Creativepool Editorial
We don’t like cricket… we love it! So, when the Australian national team’s Cameron Bancroft was caught on TV trying to rough up a ball with sandpaper during a third Test match last year, it made us sad. He was trying to change the...
Posted by: Creativepool Editorial
Eloise Varma is social media manager at London-based Tribal Worldwide but earlier this year, she took time out from her role at the agency to get involved with the Creative Mentor Network (CMN) programme. The organisation’s mission is to make...
Posted by: Creativepool Editorial
Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...
Posted by: Creativepool Editorial
Every year Indigo Design Award chooses a cutting-edge location to honor an entourage of only the best and brightest in graphic design. The aim is to reward those whose innovative ideas are changing the industry one pixelating proposal at a time- and...
Posted by: Indigo Design Award
Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....
Posted by: Woven Agency
Of more than 40 momentous events set to play out in the weeks ahead, many are already underway or will commence with August's first dawn. A large number are also new to this publication. Among them are some of the world's most famous cultural and...
Posted by: The Darnell Works Agency
Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...
Posted by: thenetworkone
Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series. TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks...
Posted by: Creativepool Editorial
Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...
Posted by: Creativepool Editorial
This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...
Posted by: Creativepool Editorial
The UK’s favourite TV ad of all time has been revealed by a new study from independent creative agency, Impero. The Rebranding Advertising research saw 1,500 consumers asked for their most iconic spots ever with brands such as Cadbury, John...
Posted by: Creativepool Editorial
Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...
Posted by:
The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...
Posted by: Creativepool Editorial
More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...
Posted by: Creativepool Editorial
The Coalition for Gun Control has released a new app highlighting how increasing gun violence has had an impact on Toronto, the fourth largest city in North America. Dodge the Bullet, created by local agency Zulu Alpha Kilo, uses geo-location...
Posted by: Creativepool Editorial
The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize. The women's game has been slowly but steadily evolving in recent years with more TV...
Posted by: Creativepool Editorial
Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...
Posted by: Creativepool Editorial
‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...
Posted by: Creativepool
Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...
Posted by: ifour
At least for now, it’s pretty safe to assume that the organisers of major conferences and large-scale events are humans… and as we all know, even their very best-laid plans can go awry. I hope no crossed lines of communications have...
Posted by: The Darnell Works Agency
This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...
Posted by: Creativepool
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
The Cannes Lions International Festival of Creativity 2019 is less than a month away and while that may seem like plenty of time to get your calendar in order, it’ll be here before you know it. Planning your rosé sessions in the sun can...
Posted by: Creativepool
It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...
Posted by: Posterscope
When it came to launching a new campaign for automotive brand ŠKODA recently, the client pointed to the success of its work with Paloma Faith last year for inspiration as it sent sales through the roof. But the Fallon creative team on the...
Posted by: Creativepool Editorial
Coca-Cola Great Britain has launched a new range of mixers called Coca-Cola Signature Mixers, which consists of four specially-crafted drinks designed to be mixed with premium dark spirits. Coca-Cola Signature Mixers builds on the brand’s...
Posted by: Creativepool Editorial
You may not have heard of US-based security analyst Jim Nitterauer, but if your boss is resisting your request to participate in a business conference, he is here for you. In a 2017 Tripwire article, Mr. Nitterauer listed the most common objections...
Posted by: The Darnell Works Agency
The winners of the Creativepool Annual 2019 were announced last night at a celebratory event held at East London’s Banking Hall. Global industry figures and key members of the Creativepool network gathered at the exclusive venue to toast the...
Posted by: Creativepool
The number of influencers promoting products on Instagram has increased significantly in the past year, with the use of ‘#ad’ more than doubling in that time to +133%. A new influencer marketing trends report from Socialbackers, an...
Posted by: Creativepool Editorial
Every February, the Oscars fill our hearts with joyous moments. Smiles, tears and inspirational speeches make film fans emotional across the globe. Sometimes the winners make us happy and sometimes we get mad at the jury because of their choices....
Posted by: Dream Farm Studios
Environmental group Greenpeace has revived its call for mega corporations to stop polluting the planet with single-use plastic by launching a new video aimed at food and drink brand Nestlé. In the social spot, Nestlé’s 'chief...
Posted by: Creativepool Editorial
Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable. The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...
Posted by: TVSquared
Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain. Future and current leaders from vital industry sectors...
Posted by: The Darnell Works Agency
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial