Design

ad: Connect: London
*

Rebrand Roundup: FC Barcelona, BBC2, Mailchimp and more

Published by

FC Barcelona – Summa

*

European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.

The new logo, created by Spanish consultancy Summa alongside the club’s in-house design team, sees the FCB initials dropped with the new crest (below) being easier to produce across digital channels.

*

The intention is to better convey Barcelona’s values and attributes as a global powerhouse and the strategy adopts two overarching expressions. FC Barcelona relates to the footballing nature of the institution, whereas the term Barça

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

Rebrand roundup: Mr Kipling, FIX8, Festival PIEL and more

Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...

Posted by: Industry Updates
*

Design

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Industry Updates
ad: