News

*

Williams F1 picks Rufus Leonard for digital brief

Published by

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels.

The project covers strategy, UX, design and build across web and mobile; and will consolidate the entire Williams F1 digital estate including the F1 team, Williams Advanced Engineering, Williams Hybrid Power and Conference Centre, along with extranet destinations for partners and media.

Rufus Leonard has been tasked with delivering a best in class digital experience for Williams F1 through a multi-channel, responsive digital solution, providing personalised, relevant and targeted content dependant on the user .It is due to go live before the 2013 F.I.A Formula One season commences.

Claire Williams, Director of Marketing and Communications at Williams F1, says: “We're developing our web estate with Rufus Leonard to provide us with a creative and unique digital experience which puts the user first. As a high performance and innovative business, we always look to align with other companies who share these values."

Lindsay Wall, Client Services Director at Rufus Leonard, says: “We’re delighted to be working with such a prestigious brand with incredible heritage. We’ve been given the creative licence to help transform the brand online ensuring that the first family of British racing is a world leader in digital experience.”

BY CHRIS GIDDINGS
WEDNESDAY, 31 OCTOBER, 2012

Comments

More News

*

News

Vodafone discover that connection is key to unlocking creativity

Half of all small businesses in the creative industry say that technology levels the creative playing field in a fiercely competitive industry according to new findings launched this week by Vodafone. The research, which surveyed 500 creative...

Posted by: Creativepool Editorial
*

News

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
ad: