News

*

UK Mobile Advertising continues to grow

Published

Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012.

In the first 6 months of this year mobile advertising in the UK grew by 132% to £181.5 million, according to the latest Internet Advertising Bureau (IAB) report carried out by PricewaterhouseCoopers.

The popularity of smartphones is developing quickly with the growth of popular Apple and Google app stores, which are now used by nearly 60% of the UK adult population. Forecasts expect that by the end of 2012 mobile advertising spend will reach as high as £511 million.

One of the largest factors on digital display advertising, though not on mobile, is Facebook. Enders Analysis published the UK’s full year ad revenues at £236 million. This equates to a 35% rise on last year.

Overall internet advertising for the UK rose by 12.6% in the first 6 months to £2.59 billion, and is expected to surpass £5 billion by the end of the year.

 

Mobile ad spend in the UK

2008: £25.45 million
2009: £37.6 million – 32% rise
2012: £83 million – 116% rise
2011: £203 million – 157% rise
2012: £181.5 million (1st half) – 132% rise

Comments

More News

*

News

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to keep pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take...

Posted by: Creativepool Editorial
*

News

New radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
*

News

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
ad: