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UEFA Super Cup branding bridges east and west

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It’s been almost a week since Liverpool Football Club's brand received a significant boost when the team beat Premier League rivals Chelsea on penalties to lift the UEFA Super Cup. But what about the event’s own image?

Having taken the reins to oversee the look and feel of the branding last year, digital agency Jellyfish once again created the visual identity for the event in 2019.

The match sees the winner of the UEFA Champions League (Liverpool) take on the winner of the UEFA Europa League (Chelsea) and is a big deal for fans around the world. Created to market the event which took place at Beşiktaş Park in Istanbul, the latest branding reflects both the city’s unique cultural heritage as well as its energy and modernity.

The work features a bespoke logo made up of an icon and word mark. The icon takes inspiration from the Bosphorus Bridge, a famous landmark that unites Istanbul, connecting Europe with Asia.

Beneath the icon sits the word mark, reading Istanbul 2019. The distinctive style of Arabic art and architecture were also used to inspire the new design.

“Sometimes you can overlook the impact of what you create in this business but developing a design that will be seen by more than 50 million people across 90 countries is pretty special,” said Richard West, head of creative at Jellyfish. “What’s more, it truly represents Istanbul’s moment in European football as it hosts such an exciting event.”

 

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