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Their “Bottomless Cup” campaign for La Yogurt Probiotic secures Stream Companies a place in the Facebook Studio

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Philadelphia based advertising agency Stream Companies announced yesterday that they have been accepted into the Facebook Studio's 'Gallery' for their work on La Yogurt Probiotic's '”Bottomless Cup” campaign. The campaign ran throughout 2013 and netted the brand an extra 85,000 Facebook 'Likes', as well as increasing the overall awareness of the brand.

The Facebook Studio is the online social networking behemoth's showcase of creative social marketing ideas from around the world that they deem “Outstanding” and the Bottomless Cup campaign falls very much under that banner. The campaign took the form of a contest that allowed contestants the chance to win a different prize every month. Prizes included a $10,000 trip to a destination of the contestants choice, trips to the company's factory in New Jersey, gadgets, tablets and more, and the giveaway has inspired 49,000 contest entries.

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Besides offering prize based incentives, the campaign helped to develop a fresh community of fans and followers for the brand, fans that were drawn in by the unique, monthly advertisements and creative designs of the campaign. By using the La Yogurt Probiotic Facebook page as a platform from which to control the campaign, the brand was able to hook in users and get them to engage with one another, sharing their healthy, deliciously fruity message with friends, family and social media followers.

Amol Waishampayan, the Digital Creative Director at Stream Companies, has said his agency were “excited to help La Yogurt Probiotic with its first Facebook contest in efforts to connect with their digitally savvy customers”, and that he was pleased with the results of the campaign. He goes on to profess his appeasement with his new clients, saying that “This year-long campaign has not only allowed us to reach a bigger audience, but also establish a closer connection with La Yogurt Probiotic fans.”

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The campaign helped launch the La Yogurt Probiotic brand into the realms of social media and gave the brand a fresh voice and identity in the process. Stream Companies co-founder Jason Brennan is “very proud to have helped and guide a brand like La Yogurt Probiotic into the digital era,” and believes not only that his company's “Experience in retail marketing has really brought something unique in the digital front”, but that the campaign ranks as another proud addition to their “Diverse client portfolio.”

Stream Companies is one of the most prolific and successful advertising agencies in the Philadelphia area. They have been named to the 'Philly 100' a total of 7 times and have also been called one of the “Best Places to Work in Philadelphia” according to the Philadelphia Business Journal. Their proprietary 'Adnomics' approach to marketing is a holistic approach which strives to drive results through integrated advertising campaigns, technology and analytics.

Stream Companies Official Website

La Yogurt Official Website

Benjamin Hiorns is a freelance copywriter from the UK who never passes up a good yogurt in the morning.

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