The nature of what a brand needs to effectively communicate with consumers has changed dramatically over the past few years.
Social platforms and mobile phones have given brands direct access to their consumer base. Busy lifestyles and snackable content have meant that brands need smaller, quicker, smarter creative solutions that work across the digital landscape.
The 90-second tv commercial is losing relevance. The need for more specific creative content that can be tailored and pushed out to different groups is only going to grow.
So how do brands do this at the moment?
We have seen a steady rise in creative work being taken "in-house" and brands being more proactive in their own social media communications. But what if you need multiple creative solutions or want to find alternative views on your brand?
Well, after months of work myself and the team at Creativepool think we have created the answer.
Today we launched studiocrowd, a disruptive crowdsourcing platform answering the need for diversified and authentic creativity.
The first part of a two-part launch, studio aims to change the way creative work is sourced.
studiocrowd provides a flexible solution that gives brands a way to find effective and original ideas, design and content.
The platform gives companies the opportunity to source creativity from a thriving and influential community of creative professionals from filmmakers to graphic artists, packaging designers to idea generators.
With a quarter of a million members on Creativepool, brands can unleash the potential of the platform by briefing individuals to submit work within a competitive structure.
We are pleased to announce the following launch partners:
Amnesty International
Help tackle the rise in demonising politics.
Interscope Records
Create artworks inspired by Machine Gun Kelly and his new album, bloom.
Getty Images
Submit clips that represent and celebrate the six Creative Trends of 2017.
We know that this solution is not going to be taking on the creative agencies. But we feel that at least we can make it easy for brands to connect with creative solutions that cannot be effectively sourced from traditional agencies.
The next stage of studio will look at how our members can put themselves forward for specific projects. And finally, keep an eye out for how we will change the nature of how brands find agencies.
Time for change.
