The National Basketball Association (known more famously as the NBA) and premium sports website SPOX, have expanded their multiyear partnership to provide season long digital content on NBA.de, the NBA’s official online destination in Germany. SPOX.com will be offering German NBA fans a new mobile optimized experience, including an increased number of daily video clips, and customized content tailored to German fans. Also, for the first time, NBA.de will stream the NBA All-Star 2016 game, including the BBVA Compass Rising Stars Challenge, State Farm All-Star Saturday Night and the 65th annual NBA All-Star Game, live from Toronto, Canada this coming Sunday (February 14, otherwise known as Valentine’s Day).
“We are thrilled to announce our expanded partnership with SPOX in advance of the first All-Star event ever held outside the United States”
SPOX, a part of Perform Media Deutschland GmbH, itself a division of Perform Group, is a premium sports portal, delivering cutting edge, up-to-the-minute sports coverage to discerning Eastern European sports fans. They are staffed by an expert editorial team with the skills and experience to create world class sports content, which is underlined by the fact they were named “Best Sports Website 2015” at last year’s National German Sports Journalists ceremony in Hamburg. SPOX provides the latest news and reports from Bundesliga, Champions League, Football International, Europa League, NBA, Formula 1, American sports, Golf, Winter Sports and Handball.
The NBA on SPOX
NBA Associate Vice President for Germany, the Nordics and Central Europe, Jan Menneken, said: “We are thrilled to announce our expanded partnership with SPOX in advance of the first All-Star ever held outside the United States. This partnership stands as a testament to the NBA’s commitment to providing fans in Germany with the best content the league has to offer. And there’s no better way to tip off this partnership than by livestreaming All-Star 2016 in Toronto next weekend.” Perform Germany Managing Director, Dirk Ifsen, added: “We are delighted to continue working with the NBA, which is proof of how satisfied both parties are. Since the beginning of the partnership in 2012, we have seen a significant increase in both fan engagement and interest in the sport in Germany. Using our experienced editorial team, we will continue to offer fans the most compelling and original NBA news.”
“Using our experienced editorial team, we will continue to offer fans the most compelling and original NBA news”
NBA.de, hosted in a special section of SPOX.com, will continue to offer basketball fans with free livestream games, daily and weekly highlights, as well as blog posts, analysis and commentary from SPOX.com’s experienced editorial team. The German NBA site will continue to keep fans up-to-date with the weekly NBA web show, “Fastbreak,” together with the popular “Triangle Offense” series hosted by a panel of SPOX.com’s resident basketball experts. For more information, fans can visit facebook.com/NBADeutschland and on Twitter @NBA_de. Fans can also download the NBA App for news, updates, scores, stats, schedules, videos and more.
