ad: Annual 2024 Now Open For Entries!
*

#techtuesday: A washing machine that folds clothes, iPhone X and the tree that reads minds

Published by

The tree that reads minds

**

The leaves of an artificial tree at this year's Burning Man Festival in Nevada illuminated with “light flocks” in response to visitors' movements, heartbeats and brain activity. A team from New York, San Francisco and Amsterdam, led by artist Zachary Smith and including Dutch designers Studio Drift, created the Tree of Ténéré for the event, which took place in Nevada's Black Rock Desert last week. The project is named after an acacia tree that once grew 400 kilometres from any other tree in the

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
*

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!