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Teads Raises $47 Million In Debt Financing to expand into Asian market

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Teads, the inventor of outstream video advertising and the world's number one video advertising marketplace, has raised $47 Million of new debt financing, thanks to a bank syndicate including BNPP, Bank of China, HSBC, Banque Palatine and BPI. The cash will be used to acquire ad tech companies whose technology will reinforce Teads' leading position in the video advertising industry, and to fund the company's expansion into the Asian market.

This financing demonstrates the trust in Teads' management capability to keep the right balance between growth and profitability”

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The outstream video ad formats created by Teads appear within the content of an article and only autoplay when the ad is viewable on screen. Outstream ad units are favoured by publishers and ad buyers because they can appear anywhere on a page, not just within a standard video player, thereby opening up more highly prized video ad inventory. They can also be bought programmatically using automated technology rather than having to go direct to a sales team, and they tend to be less annoying for the user than pre-roll or mid-roll ad formats.

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Pierre Chappaz

Pierre Chappaz, Teads Executive Chairman, said: “I am very pleased to see that banks are supporting our strategy to pursue M&A opportunities and strengthen our leading position as the number one video advertising marketplace in the world. This financing demonstrates the trust they have in Teads' management capability to keep the right balance between growth and profitability.” Teads CEO Bertrand Quesada, added: “We already have a strong presence in all major American and European markets, and in Japan. It is now time for us to become more deeply entrenched in the Asian markets, solidifying our worldwide operations to best serve our customers, brands, agencies, trading desks and publishers.”

It is now time for us to become more deeply entrenched in the Asian markets, solidifying our worldwide operations”

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Teads has been profitable for the last 4 years. Business Insider estimated earlier this year Teads generated more than $140 million in net revenue in 2015. The firm has around 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries. The company already has a significant foot-hold in Japan and will expand into South-East Asia this year, and China next year. Christian Guinot, former President at MEC China, is joining Teads to drive the Asian operations from the newly set-up Singapore hub.

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Bertrand Quesada

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