Technology

*

Slide down The Shard in VR

Published by

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors from across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel upward in high-speed lifts to The View from The Shard, the building’s premium, open-air Skydeck.

*

Eager to integrate virtual reality into the attraction, The View from The Shard turned to Happy Finish to develop a thrilling addition to enhance their already spectacular Skydeck view. With an adrenaline-filled vision in mind and an 800ft drop at their disposal, the Happy Finish team went to work on “The Slide,” the world’s tallest virtual reality slide experience.

*

In order to create an experience that truly immerses users and gives them a thrilling free-fall sensation, the team needed to combine photorealistic VR visuals with a responsive motion simulator. For the first piece, Happy Finish CG Artist Chris Andrews created a 3D replica of The Shard’s 72nd story viewing deck. This allows the user to experience familiarity in the VR environment before being tipped out of the skyscraper to kick off their epic ride.

*

After virtually departing the viewing deck, the user experiences a drop reaching up to 100mph in a glass-sided CG slide. Throughout the experience, the Shard is viewed from all angles as the tunnel twists around a CG replica of the sky-high building. In order to recreate the panoramic view of the city below, Happy Finish constructed a high resolution 360-degree image.

To do this, the team worked alongside Extreme Facilities to create a unique extending jib and custom camera rig to shoot four 360-degree images at each corner of the 800ft high Skydeck. These images were then stitched together and went under extensive retouch and post production to produce an extremely detailed finished product. When combined with the Oculus Rift headset and real world surroundings, the user would truly feel as if they were soaring stories above London.

*

To amplify this effect, a custom-built motion platform was integrated to perfectly mimic the movement of the VR content. The breakneck machinery allowed our developers to test 20 degree tilts and 60 degree movement in under a second. The result speaks for itself.

*

Commenting on The Slide, Daniel Cheetham, Happy Finish’s Chief Interactive Officer, said: “We can now use virtual reality to totally immerse someone in an experience that would have previously only been available to the imagination. We can elicit emotional responses that feel absolutely real — with the Slide we directly evoke fear, joy and exhilaration equally by making people believe they are truly sliding out of the Shard on an adrenaline-fuelled ride.”

*

Experience The Slide for yourself by visiting The View from The Shard now or book your tickets online by clicking here.

Comments

More Technology

*

Technology

Dodge the Bullet app shows effects of gun violence in Toronto

The Coalition for Gun Control has released a new app highlighting how increasing gun violence has had an impact on Toronto, the fourth largest city in North America. Dodge the Bullet, created by local agency Zulu Alpha Kilo, uses geo-location...

Posted by: Industry Updates
*

Technology

Find your friends at a festival with SEAT's app

Spanish car brand SEAT and experiential innovation agency Wildbytes have linked up with Google to create an essential app for festivalgoers that will help them locate lost friends this summer. SEAT Lost&Sound utilises augmented reality (AR)...

Posted by: Industry Updates
*

Technology

Beer can QR codes tell stories of songs that were Big in Japan

Rock-themed craft brewery SingleCut Beersmiths has gamified the labels of its latest IPA, Big in Japan, to tell stories of well-known songs that got their big break in the country. The unique can packaging created by Zulu Alpha Kilo honours four...

Posted by: Industry Updates