Technology

*

Only 4% of brands have succeeded with AI

Published by

Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk.

Simon Richings, ECD, and

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Technology

*

Technology

How neurocreativity is changing the way content is made

Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...

Posted by: Industry Updates
*

Technology

Vype launches new vaping tech at the top of the Gherkin

British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...

Posted by: Industry Updates
*

Technology

How to get the most out of blockchain

There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...

Posted by: Industry Updates