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Mindshare's plan for agility in Dubai pays off

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Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The summit, which took place at the Meydan Gallery at The Meydan Hotel in Dubai, was attended by numerous industry professionals and an array of celebrity speakers from the fields of technology, brain science and sport, amongst others. The summit, which only lasted one day, but managed to make quite an impression on those in attendance, also offered a thorough lineup of industry experts, all of whom gave thought-provoking presentation, advising those in attendance on how to best utilise modern communications in order to create more relatable, effective and agile marketing strategies. Mindshare is a part of GroupM, the largest media investment company in the world, and is the Middle East and North Africa region's premier global communications group, with locations in 10 countries across the GCC, Levant, and North Africa.

The summit, which took place at the Meydan Gallery at The Meydan Hotel in Dubai, was attended by numerous industry professionals and an array of celebrity speakers

“Digital Diet” author and head of media outreach at Google, Daniel Sieberg, moderated the event, which began with international football star Ruud Gullit sharing his experiences both on and off the pitch in a panel called “Planning Ahead to Score Future Goals.” Josh Klein, the renowned “Ethical hacker,” author and star of the National Geographic Channels “The Link,” also gave a talk providing his insights on “Surviving and Thriving in the Digital Age,” and Caprice Bourret, the former supermodel and CEO of her own lingerie company, shared her own experiences in a seminar entitled “What's Hot? Being Agile in Today's Marketplace.”

Olivier Oullier at Mindshare's "Planning for Agility" Summit

Brain science expert and prolific blogger Olivier Oullier, also gave the crowd a fascinating insight into “Neuro-hacks” with his talk, “Mental Agility: Mastering the Emorational Brain.” Mediashare also utilised the expertise of their own experts, with global planning director Liam MacManus examining his success in the popular “Risk Everything” Nike campaign in “Risking Everything in Real-Time,” and global head of strategy Tim Elton and managing partner of invention Sean Jefferson gave an enlightened talk called “The Media Plan of the Future: How Any Brand Can be Agile.”

Brain science expert and prolific blogger Olivier Oullier, also gave the crowd a fascinating insight into “Neuro-hacks” with his talk, “Mental Agility: Mastering the Emorational Brain.”

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Mindshare's MENA CEO Samir Ayoub, said; “Whether talking about large brands or small brands, maximising the potential of today's marketplace requires agile planning.” He said each of the panelists attending the summit, which took place last Wednesday (the 5th of November), “Shared their invaluable expertise” with attendees, whether they were “Talking about behavioural science to better understand consumers (Oullier), or football strategy to understand competitors (Guillit). He added that Mindshare, GroupM and the wider WPP group are “Thrilled to have completed another action-packed media summit with tons of unique insights for attendees.”

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK.

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