Research labs in six cities during 2015 will explore digital transformation in Europe from a unique, local perspective.
Beginning this month in Hamburg, Huge is launching a series of pop-up studios to help facilitate digital transformation in companies across six different European cities.
Throughout the initiative, Huge will bring together local business leaders and digital pioneers to research digital transformation in each city. Huge team members will immerse themselves in local culture, conduct field trips, facilitate expert conversations, and share learnings through curated events and reports.
The first pop-up studio begins the week of March 23rd in Hamburg, Germany. The studio will explore the idea of Connectedness, and what it takes to create truly human connections without getting lost in the overwhelming number of emerging touch points and channels.
“Digital transformation is truly arriving in Europe – society is debating it and industries are adapting to it. Each city adds some meaning to it through their very own ecosystem,” said Till Grusche, VP of Marketing at Huge. “With our pop-up studios, we’re creating a platform to weave together local insights with global perspectives and help facilitate digital growth across the continent.”
Future Huge Pop-up Studios 2015:
Berlin, May 4-8
Zurich, June 29-July 3
Copenhagen, August 17-21
Cologne, September 14-18
Wildcard city TBD, November 16-20
For more information about Huge's pop-up studios, visit Pop Up Studios Page or Huge Events Page.
