Technology

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HTC announce the Desire 510, an affordable 4G smartphone

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Taiwanese electronics manufacturers HTC recently unveiled their next smartphone, designed to share market space with its flagship phone, the HTC ONE. The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds associated with HTC, but at a more affordable price. The idea behind the phone is to bring 4G to those who assumed they wouldn't be able to afford it, meaning the phone will act as a perfect gateway for users into the world of high speed mobile internet.

The HTC Desire 510 is a feature-packed 4G phone, with the elegant designs and super-speeds associated with HTC, but at a more affordable price

Peter Chou, HTC's CEO, said "The industry has been talking about the 4G effect for so long now that it's easy to forget that only a small selection of top-end devices are taking advantage of the technology.” He believes the HTC Desire 510 proves that “Owning the latest and greatest technology shouldn't be reserved for those with the highest budgets." He posits the phone as an affordable mobile entertainment hub, which is what people today expect from their smartphones. He says this mean ensuring their phones are “Fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available.” The HTC Desire 510 is to be one of the most affordable phones on the market to be able to do all this and more.

Be Brilliant – HTC Design

The Desire 510 is compact and stylish, but also manages to contain a 4.7” 854x480 FWVGA display, making it ideal for watching Netflix on the go or checking your emails without a nearby Wi-Fi connection. The phone uses the latest Android 4.4 operating system with 1GB of Ram and a Qualcomm Snapdragon 410 1.2 GHz quad-core 64-bit compatible processor, which means it will easily handle multi-taking. It also includes 8GB of onboard storage, with a micro SD slot for potential expansion, a 5 megapixel camera and a VGA front-facing camera, and a 2,100mAh battery with 17 hours of talk time. The operating system is also equipped with the HTC Sense overlay, which has been winning fans the world over since it debuted 5 years ago and HTC Blinkfeed, the customisable home page that distils all of a users most often used feeds into one page.

The HTC Desire 510 will be available in Europe, Asia and the US, exact dates and availability have yet to be revealed, but it will be available SIM-free for £149 from next month

The phone is the successor to the Desire 500, which was launched last year, and will be available in Europe, Asia and the US, exact dates and availability have yet to be revealed, but it will be available SIM-free for £149 from next month. It sports a sleek, polycarbonate chassis (a choice of white or grey) and also supports the HTC Dot View case; a retro-looking dot matrix cover that lets users answer calls with ease and access notifications without opening the case. The success on the phone will depend on how it stacks up against other mid-ranged smartphones on the market, but the 4G and 64-bit compatibility should help it edge out ahead of the competition.

Official HTC Website

Benjamin Hiorns is a freelance writer and musician from Kidderminster in the UK. He owned an HTC One (and loved it), but dropped it in the bath and is genuinely considering the Desire as a replacement.

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