As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries themselves. Trends in platforms, audiences and content are now evolving across continents faster than ever before.
"A snapshot of major trends in digital consumer behaviour."
This is why a global leader in measuring the digital world, has published its Global Digital Future in Focus 2015 whitepaper. The report, available to all interested parties as a free download, provides a snapshot of major trends in digital consumer behaviour in over 40 global markets. Examining and analysing diverse online content, including desktop, mobile and video across multiple categories, these insights and conclusions have clear implications for all sides of the digital and communications landscape. In the report, considerations for digital and creative businesses in 2015 include:
- The balance of audiences and content consumption - not simply between desktop, smartphone and tablet, but between browser and app access
- How user demographics and content owners have reacted to a broader mix of digital touchpoints
- The high-impact of content and advertising yielded by growing video consumption on digital devices
"Key trends affecting the global digital ecosystem."
The whitepaper examines key trends affecting the global digital ecosystem, showing how the arena has changed, who is leading the way, and what other regions can expect to see.
Usefully, the report covers key topics for the advertising, creative and digital sectors - which, of course, now have enormous crossovers in the delivery of their services. A global perspective encompassing more than 40 individual markets shows the behaviour and demographics of digital audiences, and spotlights key user groups such as millennials. There are also category-specific insights and details of online video engagement across regions and content categories, and multi-platform usage including desktops, smartphones and tablets.
"Making audiences and advertising more valuable."
The author of the report is comScore, a global media measurement and analytics company that makes audiences and advertising more valuable. Founded in 1999 and headquartered in Reston, Virginia, comScore helps media buyers and sellers understand and make decisions based on the ways consumers use different media, such as TV, video, mobile, desktop and tablets. With more than 2,500 clients, their work helps businesses know if their advertising is working, and access data where they want and need it.
To download a copy of the Global Digital Future in Focus 2015 whitepaper, please visit: http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/2015-Global-Digital-Future-in-Focus
