Leeds-based digital agency Blueclaw has changed its name to 'GreyClaw' and is challenging other companies to do the same to raise money for Age UK.
The SEO specialist has replaced its staff photos on its Meet the Team page (below) with elderly versions via controversial Russian technology FaceApp, which went viral last week.
As part of the campaign, Blueclaw is raising money for Age UK to support the 2.65 million older people who experience severe loneliness every year.
The company has set a target of £500 but is hopeful that with increased awareness and support from the local business community more will be raised.
“The Celebrity FaceApp trend has been funny this week. As an agency, we are always monitoring the latest viral trends and wanted to raise further awareness by using it for a good cause,” said Fergus Clawson, CEO of Blueclaw.
“Just like the ALS ice bucket challenge, we thought this one deserved to represent a charity angle too. We are hoping to turn a trend into charity spend.”
‘GreyClaw’ is now challenging other marketing agencies within the field to recreate their brand name and staff photos in aid of the charity.
See the team pictures and donate to the cause here.